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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

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Title: Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
by Margaret Ann Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
ISBN: 0761923837
Publisher: Sage Publications
Pub. Date: 19 March, 2002
Format: Paperback
Volumes: 1
List Price(USD): $18.95

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