AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: International Advertising : Realities and Myths by John Philip Jones ISBN: 0-7619-1245-2 Publisher: Sage Publications Pub. Date: 22 October, 1999 Format: Paperback Volumes: 1 List Price(USD): $51.95

Your Country USA Canada United Kingdom Australia Austria Belgium France Germany Italy Netherlands Switzerland Currency AutoUSD CAD GBP EUR AUD CHF Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 4 (1 review)

Rating: 4
Summary: How global is advertising?
Comment: A very interesting book, written by many authors that have lots of experience in different fields/countries. It all comes down to the questions "how global or local shall we advertise?", "what are the success factors for global advertising?" and "how global are our consumers?". There is no black and white, but the book gives tons of examples, hints and suggestions about the different levels of grey, how they can lead to success or failure. Overall I can recommend the book, although it will not give you the simple answer you are looking for, simply because there is no simple answer.

Similar Books:

	Title: International Advertising: Communicating Across Cultures by Barbara Mueller ISBN: 0534192785 Publisher: Wadsworth Publishing Pub. Date: 13 July, 1995 List Price(USD): $61.95
	Title: Another One Bites the Grass: Making Sense of International Advertising by Simon Anholt ISBN: 0471354880 Publisher: John Wiley & Sons Pub. Date: 07 January, 2000 List Price(USD): $29.95
	Title: The Handbook of International Marketing Communications by Sylvester O. Monye ISBN: 0631200916 Publisher: Blackwell Publishers Pub. Date: January, 2000 List Price(USD): $50.95