Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications by John Philip Jones ISBN: 0-7619-1239-8 Publisher: Sage Publications Pub. Date: 10 February, 1999 Format: Paperback Volumes: 1 List Price(USD): $52.95 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: An International Treasure
Comment: John Philip Jones is an international treasure in the advertising business. A 25+ year veteran of J. Walter Thompson Advertising, Jones built some of Thompson's most successful agencies and was responsible for some of their most successful campaigns in Europe and around the globe. When he entered academia, the American Advertising Federation awarded him the 1991 Distinguished Advertising Educator award for his work at Syracuse University. This book is the perfect combination of theoretical excellence and real-world practicality. A MUST read for anyone who wants to make their mark in the advertising business today.
Rating: 5
Summary: Great food for thought
Comment: Reading this book sort of helps you put things you know in the right perspective in addition to giving you valuable insights into our business. It is a MUST read for any advertising professional, especially those involved in Agency management, client service and media.
 |
Title: Truth, Lies and Advertising : The Art of Account Planning by Jon Steel ISBN: 0471189626 Publisher: John Wiley & Sons Pub. Date: 20 February, 1998 List Price(USD): $40.00 |
 |
Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Pub. Date: 12 March, 1985 List Price(USD): $24.00 |
 |
Title: Fables, Fashions, and Facts About Advertising : A Study of 28 Enduring Myths by John Philip Jones ISBN: 0761927999 Publisher: Sage Publications Pub. Date: 20 November, 2003 List Price(USD): $37.95 |
 |
Title: What's in a Name?: Advertising and the Concept of Brands by John Philip Jones, Jan S. Slater, Don Johnston ISBN: 0765611120 Publisher: M.E.Sharpe Pub. Date: March, 2003 List Price(USD): $32.95 |
 |
Title: How Advertising Works : The Role of Research by John Philip Jones ISBN: 076191241X Publisher: Sage Publications Pub. Date: 10 June, 1998 List Price(USD): $58.95 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
