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The Sales Advantage: How to Get it, Keep it, and Sell More Than Ever

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Title: The Sales Advantage: How to Get it, Keep it, and Sell More Than Ever
by J. Oliver Crom, Dale Carnegie, Michael A. Crom, John Dossett
ISBN: 0-7435-2479-9
Publisher: Simon & Schuster
Pub. Date: 01 January, 2003
Format: Audio CD
Volumes: 3
List Price(USD): $24.00
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Average Customer Rating: 3.6 (5 reviews)

Customer Reviews

Rating: 4
Summary: Sales Advantage by Crome
Comment: This is a good introductory work for a salesperson or
someone opening his/her own business. The author teaches
how to develop credibility, interest, stories, instructional
approaches, needs analysis and a host of other components aimed
at cultivating customer sales. Later on, the work builds
upon a negotiation scheme involving information gathering,
resolution of concerns, conflict resolution, collaboration,
customer needs and multiple solution sets in order to produce
a successful sale through advanced negotiation techniques.
The thrust of the work teaches how to gain and cultivate
customer commitments. The book is a good introductory
rendition for budding salespeople. It will provide reinforcement
for experienced salespeople.

Rating: 2
Summary: Disappointing at Best
Comment: As an agent for one of the largest life insurance companies in the world, I am always looking for "THAT" book which will reveal a missed point that can give the edge over my very capable competition. When I saw this I thought this might be it. After reading this book, my search must continue. The book may hold some value for someone brand new to the field of sales, but for anyone who has sold for more than a few months, the teachings are old hat with no nuggets to be found. I have other Carnegie books and this one is not worthy to be on the shelf beside the others. I would recommend books by Tracy or maybe "SuperSelf" by Charles Givens. Now there is a book to chew on for days. My advice, save your money and buy something else.

Rating: 5
Summary: From Naperville
Comment: There are a ton of different sales books out there, and more written each day. From strategic to rainmaker, each plows into a well-worked strategy to get the sale and be the star. Yet, one must know the basics well, and this book does that in a complete fashion. Great for beginers, but essential for us all to run through so our heads don't get to big. The biggest message in this book is process - setting one and keeping to it. By having a process, one can look for the next target, with the knowledge that the ones in the pipeline are easy to identify as to status and progress. The fact that ACT! chose to use the 11 steps was also interesting. Worth the amazon.com price!

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