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The Wall Street Journal Guide to the Top Business Schools 2003

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Title: The Wall Street Journal Guide to the Top Business Schools 2003
by Ronald Alsop, Harris Interactive, Ronald J. Alsop
ISBN: 0-7432-3823-0
Publisher: Free Press
Pub. Date: 10 September, 2002
Format: Paperback
Volumes: 1
List Price(USD): $17.00
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Average Customer Rating: 3 (2 reviews)

Customer Reviews

Rating: 2
Summary: Better guides are available
Comment: Rankings in this book are based on the opinions of ONLY those recruiters that the SCHOOL ITSELF directs the WSJ to. It's very, very likely that the schools did not refer the WSJ to recruiters with whom they've had less-than-enthusiastic relationships. Therefore, throw out these rankings.

Read the BusinessWeek guide (most recent - I think 2002?). It's as up-to-date as it needs to be for current applicants, it incorporates a wider variety of information into its rankings (though - like all rankings - the basis is subjective data) and it provides lenghty narratives on the top schools (including international schools). Much more helpful.

Rating: 4
Summary: Nice complementary book for the one from BusinessWeek
Comment: First of all, the school rankings in this book are much different from those found in the other, better-known book from the BusinessWeek. It's so radically different that it places Stanford behind Brigham Young and Wake Forrest. The rationale, according to the book, is that the WSJ is using the recruiters' opinions as the major measurestick, instead of the schools' reputation or average GMAT scores. In a way, it makes sense because what ultimately matters for business schools would be the quality of end-products, namely the quality of graduates after 2 years of study, which would be judged the best by the recruiters.

But this book does not have much detailed information about each school. For a given school, the BusinessWeek guide contains description that's approximately three times longer than what's in this book (I own both). However, this book is much more up-to-date. The BW guide was published in sometime around 2000 and it's pathetically behind the times (it's talking about dot.com things). So, I recommend buying the BW guide first, and then using this book as a complementary material, which would be essential at least until BW comes up with a new, up-to-date version.

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