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Title: Call of the Mall : The Author of Why We Buy on the Geography of Shopping by Paco Underhill ISBN: 0-7432-3591-6 Publisher: Simon & Schuster Pub. Date: 09 February, 2004 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 5 (6 reviews)
Rating: 5
Summary: SIX STARS!! MUST READ
Comment: Paco Underhill has done it again. This book is educational and entertaining at the same time. You won't be able to put it down. If you want to understand how and what the consumer really thinks and does you need to read this book. No one out there packs in as many insights in as few pages.
If you serve customers or you are one -- you should read this book.
Paco Underhill serves up insights that will entertain.
Read it for fun!
Rating: 5
Summary: For the shopper and retailer alike
Comment: Much like Paco Underhill's first book, Why We Buy, this book states what seems so obvious, but really isn't until he talks about it. I must say that my only complaint about the book is that it starts out pretty slow. Even though the first couple of chapters are short, if I didn't have the faith that the rest of the book was going to be worth it, or hadn't read Why We Buy, I doubt that I would have had the persistence to endure the slow beginning.
However, that said, once he starts making certain observations and recommendations, the points are one after another and I found myself needing to highlight almost entire passages or would skim over a passage and find myself needing to go back and read because I would miss the significance of certain passages. At this point, Paco Underhill is at his best. He also shops with various other folks to emphasize the socializing aspect of the mall as the "new town square" that only suburbia is able to provide.
Reading it from a retailer perspective, this book was so full of little tidbits and advice, I found the time spent reading it as worthwhile as any book I have read for purely a work related purpose.
I do not want to give too much of the book away but some of the issues covered are parking in the malls, the location of the malls, the maps in malls, the location of certain departments in department stores or individual stores in the mall and how they fail or succeed in various marketing methods.
I would recommend this book to those who need to see their stores (or mall) with "fresh eyes" but also to anyone interested in the phenomenon of shopping itself.
Rating: 5
Summary: Another Winner from Paco Underhill
Comment: This book is a MUST READ for anyone in the retail, mall management, or consumer products business. It is jam-packed with powerful insights and ideas on how to sell more and better serve today's savvy consumers. And if you haven't read Paco Underhill's previous book Why We Buy, it is also filled with equally worthwhile insights and ideas.
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Title: Why We Buy: The Science Of Shopping by Paco Underhill ISBN: 0684849143 Publisher: Simon & Schuster Pub. Date: 02 June, 2000 List Price(USD): $15.00 |
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Title: Trading Up: The New American Luxury by Michael Silverstein, Neil Fiske ISBN: 1591840139 Publisher: Portfolio Pub. Date: 09 October, 2003 List Price(USD): $26.95 |
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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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Title: Why We Shop : Emotional Rewards and Retail Strategies by Jim Pooler ISBN: 027598172X Publisher: Praeger Publishers Pub. Date: 30 November, 2003 List Price(USD): $39.95 |
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Title: Just Ask a Woman: Cracking the Code of What Women Want and How They Buy by Mary Lou Quinlan ISBN: 0471369209 Publisher: John Wiley & Sons Pub. Date: 11 April, 2003 List Price(USD): $27.95 |
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