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Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

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Title: Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
by Robert I. Sutton
ISBN: 0-7432-1212-6
Publisher: Free Press
Pub. Date: 30 October, 2001
Format: Hardcover
Volumes: 1
List Price(USD): $26.00
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Average Customer Rating: 4.67 (18 reviews)

Customer Reviews

Rating: 5
Summary: Weird Ideas that Work!
Comment: Tired of hearing about how 6-sigma will save the world? While everyone else is worrying about convergence, become an expert in divergent thinking by reading this fabulous book, another innovative work from management guru Robert Sutton.

This is no "ivory-tower" management tomb -- as you read through each chapter, you can't avoid the fact that Sutton had to actually get out of his office to go prowl the trenches of the product development world in search of these 11.5 ideas. No pontificating here; these are real-world lessons gleaned from watching world-class firms like IDEO, Handspring, and 3M go about the difficult task of innovating on a routine basis.

Weird though they may be, Sutton's 11.5 ideas are pragmatic, actionable, and will take your business to where you want it to be. Buy this book. Give it to your boss, and your boss's boss, and to anyone who thinks 6-sigma is the only answer to the world's problems.

Rating: 4
Summary: More unorthodox than weird, but vibrant and smart
Comment: Even if you've already read Bob Sutton's "The Weird Rules of Creativity" in Harvard Business Review, don't deprive yourself of the pleasure and benefit of reading his book. While you may not find Sutton's ideas especially weird (more like unorthodox and perhaps contentious), when considered together they definitely push the reader to challenge their assumptions about the corporate conditions conducive to creativity and innovation. Filled with gripping stories from far-flung contexts, Sutton conveys his ideas with verve and passion. These are also some of the qualities that support creativity. As Sutton notes, playfulness, curiosity, and zeal are hallmarks of the innovative company culture. Some books are stuffed with stimulating stories but leave the brain empty. Weird Ideas that Work weaves its tales into a rich fabric of ideas. For instance, Sutton makes the vital distinction between routine work and innovative work. Applying the methods of one to the other can only be disastrous. Related to this, Sutton looks at the issue of whether and when to separate innovation efforts from the mainstream organization. He also makes the distinction (which seems to be catching on more widely) between invention and innovation. Whereas invention is rather like science in that it involves creating something truly new, innovation is more like engineering in that it finds new applications for existing inventions. Grab a copy of this book, kick back for a couple of hours, and see if you can come up with another three and a half weird ideas of your own. One of them might just unlock latent value in your company.

Rating: 5
Summary: Love This Book!!!
Comment: This book is just full of great interventions and truths. I have enjoyed trialing the suggestions and altering them to fit my needs, with great outcomes! Now, some of my own weird ideas are even validated! A very useful tool in these fast changing times.

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