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Title: Business as Unusual: The Triumph of Anita Roddick by Anita Roddick ISBN: 0-7225-3987-8 Publisher: Thorsons Pub Pub. Date: 01 January, 2001 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4.57 (7 reviews)
Rating: 4
Summary: Business as Unusual
Comment: A dynamic book, reflecting page by page a visually creative presentation that challenges the reader to step beyond the words to discover multiple layers of interrelationships and values. The book undertakes to demonstrate her life's purpose of protecting and valuing humanity and the environment whilst still developing a profitable business.
Roddick presents her story, "Business as Unusual" by modeling the same constructs that have underpinned the ethical, moral and business essences of "The Body Shop".
The sometimes humorous but always poignant captions, quotes and pictorial representations through out the writing, demonstrates the importance Roddick places on communication. The book also scaffolds the in depth discussion that is used to deconstruct "The Body Shop" story.
Roddick does ascribe and briefly describe basic no nonsense commonsense information and elements inherent for all business. She also explores a range of interesting anecdotes, practical problems and ethical values.
The reader is encouraged and dared to ponder and reflect on basic elements such as child care, gender discrimination and female beauty whilst being whisked away to analyse the heavier issues of the Amazon and Hemp.
Roddick concludes the writing by sharing ten lessons that describe practical information which she suggests may guide the reinvention of the "The Body Shop" of the future.
An "unusual" story; certainly worth a read; definitely challenges the creative mind and makes no bones about business responsibility to humanity and the environment.
Rating: 3
Summary: I expected more
Comment: Body Shop is a household name and a corporation with an atttitude. Anita built the company on her beliefs and always stood for what she believed in.
I was a little disappointed with this book. I was expecting to read about how she started the company, what drove her to start, her fears, etc but what I found was a book filled with her philosophies mixed with her story on how she grew her business. If you're doing an MBA, yes by all means, this is a great book as it gives you different and fresh business perspectives but if you're looking for a "how I made it book", you may be a little disappointed.
Rating: 5
Summary: Make every MBA student read this book!
Comment:
....This is the story of that woman and the company she founded.
Today, with over 1,800 Body Shops worldwide, and many a dissenting corporate CEO cursing at the very mention of her name, she commands an empire that still stands for something of value in this world. Anita is one of the very few people I have read or studied, that truly "walks her walk". The others merely pay lip service to the environment or other cultures less 'civilized' than ours. Like Anita, this book really "tells it like it is."
This book should be mandatory reading for every MBA student in the world. Perhaps being exposed to Anita's philosophies, examples and case studies of how to build from a start-up to an international retailing empire, will help save a few of them from the "nothing matters but the quarterly bottom line" syndrome. Anita's book lays out a positive path and a myriad of methods one can use to identify, analyze and address business problems and opportunities in a sane manner.
It is a way of doing business that first takes into consideration people, not just profits.
It's a company with "attitude".
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Title: Body and Soul : Profits with Principles--The Amazing Success Story of Anita Roddick & The Body Shop by Anita Roddick ISBN: 0517881349 Publisher: Three Rivers Press Pub. Date: 25 January, 1994 List Price(USD): $16.00 |
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Title: Take It Personally: How to Make Conscious Choices to Change the World by Anita Roddick ISBN: 1573247073 Publisher: Publishers Group West Pub. Date: 15 October, 2001 List Price(USD): $24.95 |
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Title: Anita!: The Woman Behind the Body Shop by Jules Older, Lisa Kopper ISBN: 0881069795 Publisher: Charlesbridge Publishing Pub. Date: July, 1998 List Price(USD): $13.95 |
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Title: The End of Management and the Rise of Organizational Democracy by Kenneth Cloke, Joan Goldsmith ISBN: 078795912X Publisher: Jossey-Bass Pub. Date: 15 January, 2002 List Price(USD): $26.95 |
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Title: The Body Shop Book: The Vital Guide to Body Care by Body Shop Team, Body Shop International, Anita Roddick ISBN: 0525939504 Publisher: Penguin USA Pub. Date: November, 1994 List Price(USD): $26.95 |
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