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Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress)

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Title: Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress)
by Judith Williamson
ISBN: 0-7145-2615-0
Publisher: Marion Boyars Publishers, Ltd.
Pub. Date: March, 1994
Format: Paperback
Volumes: 1
List Price(USD): $14.95
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Average Customer Rating: 5 (2 reviews)

Customer Reviews

Rating: 5
Summary: A powerful book.
Comment: I don't ever write reviews or do this sort of thing, but since this book is seemingly so marginalized in this online store, I felt it important to say: I was never the same after this book. I don't look at myself or at anything in the same way. I can scarcely even put it all into words. You simply must read this book. With every passing day, the world is more awash in nonsense. Nothing can cut through it but at least this book can help you to look at it (the nonsense) in a new way.

Rating: 5
Summary: Decoding Advertisements is a first-rate book!
Comment: Decoding Advertisements is a witty, clever, and accessible introduction to the pernicious world of advertising. Judith Williamson writes for a general audience, and has loads of interesting insights to offer into the ways in which advertisements shape our thinking and personalities. This book is a must for anyone who has ever wondered what advertisements are _really_ selling. Kent Worcester

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