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Title: A Physicist on Madison Avenue by Tony Rothman ISBN: 0-691-08731-8 Publisher: Princeton Univ Pr Pub. Date: May, 1991 Format: Hardcover Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 2 (1 review)

Rating: 2
Summary: Not for the lay person
Comment: I picked this book after being impressed with Tony Rothman's "Instant physics" which was a great read. Unfortunately, Madison avenue is not for the average reader who is looking to enjoy wellthought and easily presented articles. It is a series of essays/articles on varied subjects related to physics(which can very well mean everything in and beyond this earth!), which Rothman wrote during his stint as a Reporter in American magazines. The introduction piece and the the first essay "Physicist on Madison avenue" is brilliant; it is full of wit and gives a rare peek into life of a brilliant physicist juggling the demands of the revenue-minded advertisiing world of magazines. It is a racy exhilirating read and Rothman throws in the use of statistics too in this essay. The next essay is on the "musical instruments" and how physics can influence the growth/development/refinement of musical instruments and what sort of potential impact it can have on music. It is a technical essay with stimulating philosophical insights. The most intriguing subject which ROthman covers in this book is the chapter related to the "seven arrows of time". I could understand only one arrow of time - which is the time as we all see. The others went above my understanding, but nevertheless it was a fascinating read and worthwhile to explore further. The remaining pieces are related to cosmology and is too technical with full of jargon. I could not complete those chapters.

To summarise the first two chapters are fantastic. THe arrow of time chapter is intresting. The rest of it would delight somebody who can understand the cosomology/particle physics jargon well.