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Title: The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers by George S. Day ISBN: 0684864673 Publisher: Free Press Pub. Date: November, 1999 Format: Hardcover Volumes: 1 List Price(USD): $28.00 Amazon Price(USD): $19.60 |
Average Customer Rating: 5
Rating: 5
Summary: Highly Recommended!
Comment: Expanding on the groundbreaking concepts first presented in Market Driven Strategy, George S. Day presents a detailed illustration of what a market-driven organization looks like and how it operates. This practical book provides many specific suggestions that executives can implement to get their companies in tune with their customers and their markets. Day also presents contrasting examples that show blunders, setbacks and outright failures among companies that stubbornly retain inward-looking cultures. This book joins Day's earlier work as a classic in the management field and we [...] recommend both books to business people at all levels.
Rating: 5
Summary: An easy-to-read book on the value of being market-driven
Comment: Too often, executives think that "being market-driven" is just a catch-phrase; this book explains the difference between being market-driven and being technology-, sales-, or finance-driven. It describes why market-driven organizations are more profitable, using clear examples of successful companies. It's a must-read for senior executives.
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Title: Market Driven Strategy: Processes for Creating Value by George S. Day ISBN: 068486536X Publisher: Free Press Pub. Date: November, 1999 List Price(USD): $35.00 Amazon Price(USD): $24.50 |
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Title: Creating A Company for Customers: How to Build and Lead a Market Driven Organization by Malcolm McDonald, Martin Christopher, Simon Knox, Adrian Payne, Jane Simms, Michael Perry ISBN: 0273642499 Publisher: Financial Times Prentice Hall Pub. Date: April, 2001 List Price(USD): $37.00 Amazon Price(USD): $25.90 |
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Title: The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition) by Thomas T. Nagle, Reed K. Holden, Reed Holden ISBN: 013026248X Publisher: Prentice Hall Pub. Date: 15 January, 2002 List Price(USD): $65.00 Amazon Price(USD): $45.50 |
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Title: Kotler on Marketing: How to Create, Win, and Dominate Markets by Philip Kotler ISBN: 0684850338 Publisher: Free Press Pub. Date: April, 1999 List Price(USD): $27.50 Amazon Price(USD): $19.25 |
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Title: Analysis for Marketing Planning by Donald R. Lehmann, Russell S. Winer, Russell Winer ISBN: 0070275475 Publisher: McGraw-Hill/Irwin Pub. Date: 30 June, 2001 List Price(USD): $54.00 Amazon Price(USD): $54.00 |
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