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Title: Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft by Michael A. Cusumano, David B. Yoffie ISBN: 0-684-86345-6 Publisher: Free Press Pub. Date: 01 January, 2000 Format: Paperback Volumes: 1 List Price(USD): $21.95 |
Average Customer Rating: 4.14 (22 reviews)
Rating: 4
Summary: Interesting, objective look at the Browser Battle
Comment: One thing that I especially enjoyed about this book is that it almost completely avoided any gratuitous Gates/Microsoft bashing that appears to be vogue these days. Instead, Cusumano and Yoffie take the reader on a detailed yet interesting dissection of the organizations and decision making processes of the top brass at both Microsoft and Netscape. I also liked the way the authors would candidly point out where bad decisions/strategies were made, but fairly analyzed why they failed, and why they might have seemed like good decisions at the time. The allusions and comparisons to judo strategy in business were interesting as well.
Rating: 5
Summary: ABSORBING, DETAILED PORTRAYAL OF STRATEGY-MAKING.
Comment: This is an in-depth analysis of the strategic development of Netscape and its intensive competition with Microsoft. The book is based on an extensive number of interviews and portrays the creation and scaling-up of the world's first pure Internet company. It examines strategy-making and the process of designing products for highly competitive, fast-paced markets. This account is absorbing and highly instructive to all engaged in strategic planning. The extent of detail presented in this book is very impressive. Reviewed by Gerry Stern, founder, Stern & Associates, author of Stern's Sourcefinder: The Master Directory to HR and Business Management Information & Resources, Stern's CyberSpace SourceFinder, and Stern's Compensation and Benefits SourceFinder.
Rating: 3
Summary: Dull
Comment: Probably fine as a business tome, but as an entertaining read, I found this a failure. I hardly got through the first few pages; the books starts with a long, obvious and patronising exposition about how internet has transformed our lives and what a revolution it's been. It reminded me a lot of "The Road Ahead" by Bill Gates.
Microsoft has been commercially successful, but at the cost of integrity. It has none whatsoever. This may indeed be Microsoft's downfall in the end, because the hatred towards this company is reaching a fever pitch. More and more users will realise that they can get by using other operating systems and products, supported by companies who have a less selfish vision for the future of computing.
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