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Title: Build Your Own Life Brand! : A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement by Stedman Graham ISBN: 0-684-85697-2 Publisher: Free Press Pub. Date: 01 March, 2001 Format: Hardcover Volumes: 1 List Price(USD): $25.00 |
Average Customer Rating: 3.2 (5 reviews)
Rating: 2
Summary: Community Service
Comment: In books like Rich Dad, Poor Dad, the author wrote about returning to society what one has reaped. In this book, Mr. Graham attempts to do it the other way round - almost. Build your brand from the community side. Market yourself as trustworthy and let the word of mouth spreads and presumably good things will come to bear.
While the examples were very inspiring, many of them African Americans, the concepts and ideas are not new. One get a sense of deja vu if you have read 7 Habits of Highly Effective People and the likes.
Rating: 4
Summary: "A vital part of ones ongoing journey of success"
Comment: Stedman Graham does an excellent job writing on a virtually un-noticed aspect of being successful. This book is very reader friendly, and informative. Our life brands should be just as important to us as Coca-Cola is to its makers. It really boils down to standing for what we believe in, and getting ourselves known by as many people as we can. Mr. Graham focuses on public speaking, service work, advertising, etc.. My only qualms about this great book is the authors redundant use of anecdotes. If he would have used less examples and more of his great teaching abilities, I would have surely given this book five stars.
Rating: 2
Summary: It's OK...but rather simplistic
Comment: I am halfway through the book as I type this. This book has a wealth of real-life examples of successful individuals who have branded themselves (e.g. Oprah, Michael Jordan, and others who are not-so famous). It also includes some examples of branding missteps (e.g. Dennis Rodman, the Barbie doll Holiday Edition debacle). All in all, it rehashes the same stuff over and over again without giving less motivated readers a clear cut plan on where to start (most readers with motivation know this stuff already). Examples include: 1. Live your passion (how many times have we heard this) 2. Don't let your circumstances keep you from branding yourself (again...it's been said before) 3. Don't let others influence your choices 4. Make the right choices and things will fall into place (the examples he uses makes it seem as if this will magically take place with no pitfalls) 5. Make the wrong choices and...DOOM! 6. Spend your time on your dreams and goals .....
I have read 100 pages and have yet to read a truly unique piece of advice. Sure this is an OK read for those of us who know these principles and may need a kick in the pants to jump-start ourselves again...however, some people need more tangible advice.
The section on creating success circles is the best part so far...but it took up a total of 10 pages. I am skimming the rest of the book and see more of the same. (e.g. Ways to Expand Your Brand include creating a website...starting a newsletter...create a non-profit organization)
All that I can say is that a typical man or woman in a humdrum existance will not feel any better about their lives after they are fed example after example of celebrities and major companies with successful branding. How about giving us a story about a single mother of four with two jobs who "found her passion."
Reading the vignettes were certainly stimulating, but will do little for those who don't know the ABCs of how to "just do it."
I would definitely give it 5 stars if giving it to a pre-teen or high school student. In fact, I am saving it for my kids.
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Title: YOU CAN MAKE IT HAPPEN: A NINE STEP PLAN FOR SUCCESS by Stedman Graham ISBN: 0684838664 Publisher: Free Press Pub. Date: 05 February, 1998 List Price(USD): $13.00 |
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Title: Make a Name for Yourself : Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success by Robin Fisher Roffer ISBN: 0767904923 Publisher: Broadway Pub. Date: 08 January, 2002 List Price(USD): $14.00 |
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Title: Brand Yourself : How to Create an Identity for a Brilliant Career by David Andrusia, Rick Haskins ISBN: 0345423593 Publisher: Ballantine Books Pub. Date: 04 January, 2000 List Price(USD): $14.00 |
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Title: Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd by David McNally, Karl Speak, Karl D. Speak ISBN: 1576751414 Publisher: Berrett-Koehler Pub Pub. Date: 12 March, 2002 List Price(USD): $22.00 |
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Title: You Can Make It Happen Every Day by Stedman Graham ISBN: 0684843226 Publisher: Fireside Pub. Date: 03 June, 1998 List Price(USD): $10.00 |
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