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Title: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin ISBN: 0-684-85636-0 Publisher: Simon & Schuster Pub. Date: 06 May, 1999 Format: Hardcover Volumes: 1 List Price(USD): $25.00 |
Average Customer Rating: 4.11 (109 reviews)
Rating: 5
Summary: A MUST READ FOR MARKETERS, ONLINE AND OFF...
Comment: If you are in the marketing field I believe Seth Godin is a guy who knows his stuff. He and Jay Abraham are gurus on the subject. His books are normally very timely and his more recent book, Unleasing the IdeaVirus (a book on viral marketing), builds upon what he writes in this book. I have also read Kim McPherson's Permission based E-mail marketing that Works! While both are excellent books about the subject I believe Mr. Godin goes into more depth about why current marketing efforts are becoming inefficient and how the Internet can change the overall efficiency of marketing through better targeting and lower cost delivery (e-mail). I believe he understands the big picture better than most.
I am trying to continue my reading on e-mail marketing before launching my e-business and I have found Mr. Godin's books to be very easy to read and have me saying "That's why so and so does this and that...."
Conclusion: A must read, definitely worth the money.
Anyone that is interested in marketing should also look into Robert Cialdini's Influence, and The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. I would also read one or two books on viral marketing. Mr. Godin's unleashing the ideavirus is the best that I have read and I have heard good things about Anatomy of a Buzz by Emmanual Rosen. I have read The Tipping Point by Malcolm Gladwell and thought it wasn't as well written as Mr. Godin's book.
Rating: 5
Summary: Want to learn about true, effective marketing...read this!
Comment: Mr.Godin is an excellent teacher of how to market effectively. Before reading this I thought of marketing probably like most do. I thought to be successful in marketing and advertising, that big was the way to go...big magazine ads, t.v. spots, target a large audience and you're sure to get lots of customers, etc. WRONG!
Mr. Godin hits the bull's-eye on the type of marketing that it takes to acquire and keep customers in your business. It is not mass marketing to anyone and everyone that's going to do it. But rather, Mr. Godin shows you how to set up a specific strategy, a clever method in which to acquire the type of customer you want to your particular business. If you own a sports shop, then your ideal customer wouldn't be a chef or a construction worker who just happened to walk into your store...it would be the die-hard, sports enthusiast that you want to attract. Mr. Godin shows you how to attract your "ideal" customer; He teaches you how to get your ideal customer to come to you.
I didn't fully understand all that "Permission Marketing" was really about until Mr. Godin broke it down and explained it to a tee. If you can get a potential customer to say "yes" to you prior to the sale, your chances of acquiring them as an actual customer dramatically increases. This is what Mr. Godin shows you how to do. He is a wise marketer and you can be too! HIGHLY RECOMMENDED.
Rating: 5
Summary: read this review
Comment: So there are steps in every transaction. The whole point of this book is that you don't create lifelong relationships with strangers. Every sale consists of multiple mini sales.
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While some of the data relating to the internet is outdated, the fundamental message of the book is still strong. Those who think traditional media outpace targeted ads are dead wrong.
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Title: Unleashing the Ideavirus by Seth Godin, Malcolm Gladwell ISBN: 0786887176 Publisher: Hyperion Pub. Date: 10 October, 2001 List Price(USD): $14.00 |
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Title: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin ISBN: 159184021X Publisher: Portfolio Pub. Date: 08 May, 2003 List Price(USD): $19.95 |
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Title: The Big Red Fez: How To Make Any Web Site Better by Seth Godin ISBN: 0743227905 Publisher: Free Press Pub. Date: 15 January, 2002 List Price(USD): $11.00 |
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Title: Permission Based E-mail Marketing by Kim MacPherson ISBN: 0793142954 Publisher: Dearborn Trade Publishing Pub. Date: 19 March, 2001 List Price(USD): $24.95 |
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Title: Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company by Seth Godin ISBN: 0743225716 Publisher: Free Press Pub. Date: 08 January, 2002 List Price(USD): $26.00 |
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