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Low Risk, High Reward : Starting and Growing A Business with Minimal Risk

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Title: Low Risk, High Reward : Starting and Growing A Business with Minimal Risk
by Bob Reiss
ISBN: 0-684-84962-3
Publisher: Free Press
Pub. Date: 10 May, 2000
Format: Hardcover
Volumes: 1
List Price(USD): $27.50
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Average Customer Rating: 4.83 (12 reviews)

Customer Reviews

Rating: 5
Summary: Finally!Real ideas we can use.
Comment: Reiss' book gives ideas you can use obviously gleaned from his personal experiences "where the rubber meets the road."My sons are buying my business and I've given them the book as assigned reading; particularly the chapter"Numeracy".I personally used his ideas from the chapter "Building the Company" about how to get free publicity instead of paying for advertising. I'm building a condo project and received 8 newspaper articles, with photos- some front page- in three different newspapers! The articles generated 16 inquiries and 1 sale so far.Bob's 16 common attributes of entrepreneurs in Chapter 1 are fascinating. I teach literacy to a foreigner who is keenly interested in business and I used this chapter with him.If you own a business, want to or deal with entrepreneurs, get this book and study it!

Rating: 5
Summary: Want to start your own business? Just do it!
Comment: In today's world with women fleeing corporations to start their own businesses coupled with mature executives forced out of corporations due to mergers or downsizing, Bob Reiss' book is a life raft. Frankly, I think risk management is the least important lesson Reiss offers. His real gifts are how to get started, how to build the company, and how to create, build, and sell products not only to the buyer but to the consumer. For those with a great idea who may be financially challenged, he also offers info on how to create a cash flow, a product cost analysis, a break-even analysis, and a business plan that will help get money. If ever a book were written for the fledgling entrepreneur or entrepreneur wanna-be, this is it.

Rating: 3
Summary: Of minimal use to service / retail businesses
Comment: Although Mr. Reiss has lots of experience (which he reminds us of quite a bit throughout the book) most of it is in inventing / product development / manufacturing / wholesaling. If your interests lie in this area, the book will most likely be of benefit to you.

For me, as a burgeoning retailer, I found I skimmed more than half the book, because the content was of no immediate value or interest to me. Also, the service sector is barely touched on.

I realize that 3 stars may not be fair, given the limitations of my own area of interest, but 1) the book description should give some indication of its limitations, 2) the book cries out for less philosophy and more concrete examples of the points being made, 3)the writing itself is average at best...the book wants to be somewhat inspirational as well as practical, but Mr. Reiss' writing is not up to the level of inspirational.

I see from the other reviews here that lots of people love this book. That's why I ordered it. But I have to admit I was disappointed. But I also can see how for the right entrepreneur, it could be of some value.

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