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Title: S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success by Russell M. Kern ISBN: 0-658-00622-3 Publisher: McGraw-Hill Trade Pub. Date: 09 March, 2001 Format: Hardcover Volumes: 1 List Price(USD): $39.95

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Average Customer Rating: 5 (4 reviews)

Rating: 5
Summary: By far the best book I have seen
Comment: Experienced Direct Marketer, Kern is exactly the model you want to shape yourself to if you are in sales and direct marketing. I spend 8 hours a day generating sales leads for other businesses so I know what I am talking about. He is dead on with his methods. I also thought the Internet section was perfect for anoyone that does not currently use the internet as a research tool.

Rating: 5
Summary: The Most Comprehensive Direct Marketing Tool To-Date
Comment: Russell Kern's Sure-Fire Direct Response Marketing is an excellent resource for improving your methods of finding and developing prospects. His coverage of topics such as handling focus groups, creating effective campaigns, and bridging the gap between marketing and sales make this a valuable tool for improving business-to-business marketing. The Internet chapter explores how to use this medium to your best advantage. Whatever your level of expertise, you'll find this book useful.

Rating: 5
Summary: Outstanding read for sales and marketing people
Comment: Russell Kern has done a great job with SURE Fire Direct Response Marketing. The book is well-conceived and comprehensive. Although it is specifically about generating sales leads, anyone who reads this book will find their knowledge of marketing and sales greatly enhanced.

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