AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: Successful Direct Marketing Methods, Seventh Edition by Bob Stone, Ron Jacobs ISBN: 0-658-00145-0 Publisher: McGraw-Hill Trade Pub. Date: 30 July, 2001 Format: Hardcover Volumes: 1 List Price(USD): $54.95

Your Country USA Canada United Kingdom Australia Austria Belgium France Germany Italy Netherlands Switzerland Currency AutoUSD CAD GBP EUR AUD CHF Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Don't reinvent the wheel
Comment: This edition is one of the best texts on direct marketing. A classic text that everyone involved in direct marketing should read, this edition includes a lot more material on digital forms of direct marketing than the previous versions. These digital forms include marketing via the Internet; from banners and buttons to e-mail, online merchandising and website navigation and many other concerns. The text covers every form of direct marketing in detail as well as many case studies to show how they were used or are being used successfully.

Similar Books:

	Title: Direct Marketing: Strategy, Planning, Execution by Edward L. Nash ISBN: 0071352872 Publisher: McGraw-Hill Trade Pub. Date: 21 January, 2000 List Price(USD): $54.95
	Title: 2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets by Denny Hatch, Don Jackson ISBN: 0844203491 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1999 List Price(USD): $24.95
	Title: Response: The Complete Guide to Profitable Direct Marketing by Lois K. Geller ISBN: 0195158695 Publisher: Oxford University Press Pub. Date: 01 September, 2002 List Price(USD): $29.95
	Title: The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy by David Shepard Associates ISBN: 0070580561 Publisher: McGraw-Hill Trade Pub. Date: 31 March, 1999 List Price(USD): $79.95
	Title: Exploring Marketing Research With Infotrac by William G. Zikmund ISBN: 0324181485 Publisher: South-Western Educational Publishing Pub. Date: 01 March, 2002 List Price(USD): $112.95