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Title: The Product Manager's Handbook : The Complete Product Management Resource by Linda Gorchels ISBN: 0-658-00135-3 Publisher: McGraw-Hill Trade Pub. Date: 01 June, 2000 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 3.92 (13 reviews)
Rating: 4
Summary: Good resource for new Product Managers
Comment: This book provides a very good overview of the role and responsibilities of the new Product Manager. It is aimed basically to describe the new concept of product management emerged out of corporate product marketing. Lot of literature is available to explain about new product development explaining the aspects of research, target customers etc. but it is not helpful for understanding of the complete role of product management. It has all inputs for setting up new product management team for organizations. As a new product manager I found this book helpful while making my role description. As I see, this second version has some new additions when compared to the first version and I hope, the next version will provide some additional information about branding, positioning and product marketing aspects to help experienced product managers as well. This book surely helps new product managers.
Rating: 4
Summary: Product Manager's Handbook
Comment: Information was helpful however it was very general. As a new product manager I was able to gather enough general information to formulate some idea of how product management is received in organizations. Based on other books I have read this is probably the best one to provide you with that general information. Again, this book is not for the advanced Product Manager.
Rating: 4
Summary: Good coverage but a bit light on details
Comment: This is a very good introductory text to anyone who aspires to be a Product Manager. It skims through the generics of what is required of a Product Manager in general. Coverage of topics such as planning for new products, some light financial discussions, discussions about marketing plans, etc. are useful to know.
It pays to note that this book is light on details and should be used as an introductory text. There are books that offer in-depth coverage of specific areas of product management areas such as marketing planning, business planning, marketing analysis, data mining, and so on.
Although a bit light on details, I gave it 4 stars because if it went into details it would have been a 5000 page book as Product Management sits anywhere between a simple to complex discipline depending on what industry and what firm one works in.
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Title: The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management by Linda Gorchels ISBN: 0071410597 Publisher: McGraw-Hill Trade Pub. Date: 28 April, 2003 List Price(USD): $29.95 |
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Title: Product Strategy for High Technology Companies by Michael E. McGrath ISBN: 0071362460 Publisher: McGraw-Hill Trade Pub. Date: 12 October, 2000 List Price(USD): $49.95 |
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Title: Software Product Management Essentials by Alyssa S. Dver, Alyssa Dver ISBN: 0929652010 Publisher: Meghan-Kiffer Press Pub. Date: 13 April, 2003 List Price(USD): $34.95 |
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Title: Product Management by Donald R. Lehmann, Russell S. Winer, Donald Lehmann, Russell Winer ISBN: 0070275491 Publisher: McGraw-Hill/Irwin Pub. Date: 03 July, 2001 List Price(USD): $126.40 |
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Title: The PDMA Handbook of New Product Development by Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz ISBN: 0471141895 Publisher: John Wiley & Sons Pub. Date: 27 September, 1996 List Price(USD): $125.00 |
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