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Title: How Digital Is Your Business? by David J. Morrison, Karl Weber, Adrian Slywotzky ISBN: 0-609-60770-7 Publisher: Crown Business Pub. Date: 07 November, 2000 Format: Hardcover Volumes: 1 List Price(USD): $25.00 |
Average Customer Rating: 4.19 (16 reviews)
Rating: 4
Summary: Champions for Customers
Comment: If there is a Customer Advocate Hall of Fame, I'd like to nominate the authors of this book for membership. Finally, someone is championing the cause of using technology only when it means a customer will have a better experience as a result.
Slywotzky and Morrison focus on planning how best to use technology, citing examples from some of the business world's most successfully digital companies, such as Charles Schwab and Cisco Systems. They demonstrate how technology decisions should be made based on the value they add to the customer experience, and also show the outstanding results this mindset brings.
The authors are realistic. They concede that not all functions can or should go digital, and they see a role for a hybrid business model that retains "bricks and mortar," where it makes sense. Slywotzky and Morrison warn that "going digital" takes time and requires a complete change of thinking for employees.
The ideas in this book are very practical. Even though the examples focus on large enterprises, the same issues face a small business and the same solutions can be applied. Just because your shop is on Main Street doesn't mean you can't use technology to advantage. What every business has in common is customers, and these business experts offer excellent ideas for using the tools of modern life to create long-lasting relationships that will grow your business.
Rating: 1
Summary: Written for 9th graders
Comment: First five chapters are on Dell's configurator "Choice board". This one is a total waste of time. Not technical, not re-invent the business. What is the audience here?
Rating: 1
Summary: Forcing the issue
Comment: I thought the first three books by Slywotsky and co. were really good. But this one is really awful. The content -- digital business design -- can be summarized in one page. They just try to keep stretching the material to complete a book -- for the sole purpose of selling. The same point keeps being repeated again, again, and gain. Check the bibliography and read the sources. They are much better! Read the Profit Zone, Value Migration and Profit Patterns. They are much more relevant today though many principles are extremely difficult to apply in today's very unpredictable environment.
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