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Title: This is PR: The Realities of Public Relations by Doug Newsom, Judy Vanslyke Turk, Dean Kruckeberg, Judy Van Slyke ISBN: 0-534-55962-X Publisher: Wadsworth Publishing Pub. Date: 09 July, 1999 Format: Personal Computers Volumes: 1 List Price(USD): $108.95 |
Average Customer Rating: 3.67 (3 reviews)
Rating: 4
Summary: Good Textbook
Comment: Okay, I had to get it for a class. Now, I'm not saying it's a bad book. But, it's a text--lots of useful info written in the most insomnia-defeating way possible.
You'll find out everything you ever wanted to know but never knew would be on the final. But, it's weak on the 'Net. For that, a friend loaned me her Guerrilla PR: Wired by Michael Levine. Wow! Totally deals with the Internet and how to use it to your advantage.
Like I said, This is PR isn't bad or anything. In fact, it's actually pretty good. I wish it were a bit cheaper, though, but it's a text--ever find a new text for under $100?
Rating: 3
Summary: Good Book
Comment: This book gives you a general view of public realtions that is good for those who are curious about the industry. However, I would read Michael Levine's Guerilla PR Wired to gain a more thorough view of Public Relations.
Rating: 4
Summary: Solid, well-written textbook
Comment: Though it could use an updated edition, This is PR is a terrific textbook. It doesn't get the respect or attention that Cutlip's Effective Public Relations text gets, but it's nearly as good.
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Title: Practice of Public Relations (8th Edition) by Fraser P. Seitel ISBN: 0130276790 Publisher: Prentice Hall Pub. Date: 16 August, 2000 List Price(USD): $115.00 |
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Title: The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood ISBN: 0786311312 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1997 List Price(USD): $50.00 |
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Title: Effective Public Relations (8th Edition) by Scott M Cutlip, Allen H Center, Glen M. Broom ISBN: 0135412110 Publisher: Prentice Hall Pub. Date: 26 July, 1999 List Price(USD): $120.00 |
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Title: Advertising and Public Relations Law (Lea's Communication Series) by Roy L. Moore, Ronald T. Farrar, Erik L. Collins ISBN: 0805816798 Publisher: Lawrence Erlbaum Assoc Pub. Date: February, 1998 List Price(USD): $65.00 |
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Title: Primer of Public Relations Research by Don W. Stacks ISBN: 1572307269 Publisher: Guilford Press Pub. Date: 06 February, 2002 List Price(USD): $38.00 |
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