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Creative Strategy in Advertising

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Title: Creative Strategy in Advertising
by A. Jerome Jewler, Bonnie L. Drewniany
ISBN: 0-534-52263-7
Publisher: Wadsworth Publishing Company
Pub. Date: 01 August, 1997
Format: Paperback
Volumes: 1
List Price(USD): $65.65
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Average Customer Rating: 5 (2 reviews)

Customer Reviews

Rating: 5
Summary: new edition out
Comment: NOT A REVIEW. The 7th edition of this book is out (August 2000)

Rating: 5
Summary: Creative and interesting
Comment: I found this book to be creative interesting to the reader. Compared to ither books in the same field it's almost the best

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