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Title: Creative Strategy in Advertising by A. Jerome Jewler, Bonnie L. Drewniany ISBN: 0-534-52263-7 Publisher: Wadsworth Publishing Company Pub. Date: 01 August, 1997 Format: Paperback Volumes: 1 List Price(USD): $65.65 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: new edition out
Comment: NOT A REVIEW. The 7th edition of this book is out (August 2000)
Rating: 5
Summary: Creative and interesting
Comment: I found this book to be creative interesting to the reader. Compared to ither books in the same field it's almost the best
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Title: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Robert W. Bly ISBN: 0805011943 Publisher: Owl Books (NY) Pub. Date: 01 March, 1990 List Price(USD): $16.00 |
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Title: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan, Luke Sullivan ISBN: 0471281395 Publisher: Wiley Pub. Date: 04 April, 2003 List Price(USD): $16.95 |
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Title: Mass Media Law, 2003 Edition, with Free Student CD-ROM by Don R. Pember ISBN: 0072559659 Publisher: McGraw-Hill College Pub. Date: 12 June, 2002 List Price(USD): $85.20 |
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Title: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications by Terence A. Shimp ISBN: 0030352711 Publisher: South-Western Educational Publishing Pub. Date: 02 July, 2002 List Price(USD): $122.95 |
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Title: Advertising: Principles and Practice (6th Edition) by William Wells, John Burnett, Sandra E. Moriarty ISBN: 0130477222 Publisher: Prentice Hall Pub. Date: 29 October, 2002 List Price(USD): $126.67 |
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