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Title: The Economics of Network Industries by Oz Shy ISBN: 0-521-80500-7 Publisher: Cambridge University Press Pub. Date: 15 February, 2001 Format: Paperback Volumes: 1 List Price(USD): $25.00 |
Average Customer Rating: 3 (2 reviews)
Rating: 2
Summary: Buy Gottinger's book instead
Comment: This is a very interesting book that covers the full range of network industries - and is in many ways a welcome addition to the literature.
However, I found the pitch of the book to be not quite right. In an attempt to satisfy a student market, the presentation is a little simplistic in places. Although there are IO courses everywhere, there are few solely devoted to network industries - so it is surprising that the publishers risked producing a paperback.
As a consumer, the price of Professor Shy's book is an appealing factor, but I found Hans Gottinger's far more up-to-date, rigorous and analytical book of the same title (Routledge, 2003) more stimulating.
Rating: 4
Summary: Network economics in one solid and compact book
Comment: This is an original academic textbook for network economics. Oz Shy starts the book by making some reasonable claims on his discipline at large: scientific papers in economics are too technical and use unnecessary amounts of calculus. Though the book is very analytical and covers a wide scope of issues, prerequisites are at a considerably low level. Because the book uses game theory and logical reasoning instead of calculus, it is accessible to readers with different backgrounds. This book will be in good use at least with the students of economics and engineering.
The book starts from the basic economics of networks and then analyses various networked industries from hardware to software and airlines to social interactions. Most topics stand separately on their own feet. The book ends with a compact presentation on the used game theoretical concepts as appendices.
Being a texbook in economics, however, does not excuse inaccurate and sometimes clearly misleading use of technical terms. I had serious problems understanding why "software" denotes in this book to all kind of digital content including music and movies. In my mind, the word software is restricted to computer programs and associated materials. Also, building models on some specific technology, Shy continuously leaps over the problem of defining its essential features, which should (or should not) be modeled. Taking definitions of technical terms as given (by Shy) can definitely confuse at least engineering students.
In overall, this book might be best characterized as an academic add-on to the well-known business book "Information Rules" by Carl Shapiro and Hal Varian. With some inaccurancies and perhaps some time-gap to real world applications, it makes a good textbook. Essential parts are timeless and presentation clear.
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Title: Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro, Hal R. Varian ISBN: 087584863X Publisher: Harvard Business School Press Pub. Date: November, 1998 List Price(USD): $29.95 |
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Title: Competition in Telecommunications (Munich Lectures) by Jean-Jacques Laffont, Jean Tirole ISBN: 0262621509 Publisher: MIT Press Pub. Date: 01 March, 2001 List Price(USD): $17.00 |
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Title: Industrial Organization: Theory and Applications by Oz Shy ISBN: 0262691795 Publisher: MIT Press Pub. Date: 17 January, 1996 List Price(USD): $37.95 |
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Title: Re-Thinking the Network Economy: The True Forces That Drive the Digital Marketplace by Stan Liebowitz ISBN: 0814406491 Publisher: AMACOM Pub. Date: 07 September, 2002 List Price(USD): $27.95 |
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Title: An Introduction to the Economics of Information: Incentives and Contracts by Ines MacHo-Stadler, J. David Perez-Castrillo, Richard Watt ISBN: 0199243255 Publisher: Oxford Press Pub. Date: February, 2001 List Price(USD): $35.00 |
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