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Title: The Making of American Audiences : From Stage to Television, 1750-1990 by Richard Butsch ISBN: 0-521-66483-7 Publisher: Cambridge University Press Pub. Date: 28 April, 2000 Format: Paperback Volumes: 1 List Price(USD): $27.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Important book for audience researchers
Comment: In this stellar and accessibly-written book, Richard Butsch helps us to understand the ways in which audiences have played a role in the development of the social practices of television- and movie-viewing that we now take for granted.
I used several chapters of this book in an undergraduate course on media history and the students found the work so interesting that I will use the entire book next time I teach the course! The general reader will find this book to be highly readable and interesting; the audience researcher will find it essential. Highly recommended.

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