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Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses

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Title: Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
by Adrian Ryans, Roger More, Donald Barclay, Terry Deutscher
ISBN: 0-471-64430-7
Publisher: John Wiley & Sons
Pub. Date: 15 December, 1999
Format: Hardcover
Volumes: 1
List Price(USD): $29.95

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Average Customer Rating: 5 (2 reviews)

Customer Reviews

Rating: 5
Summary: Winning Market Leadership
Comment: Messrs. Ryans, More, Barclay and Deutscher have delivered what will surely be very quickly seen as a classic in the field of technology marketing. The authors table a very comprehensive process for managing strategic planning in technology-intensive businesses. Great plans (and businesses) often come from great planning processes - these guys have delivered the absolute best! This is an important book. Please don't tell my competitors about it! Bravo! Excellent! Well done!

Rating: 5
Summary: A refreshing new book on strategic market planning
Comment: This is an excellent book. It holds a prominent place on my desktop for easy reference. Thank you.

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