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Title: The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors by Leonard M. Fuld ISBN: 0-471-58509-2 Publisher: John Wiley & Sons Pub. Date: 22 November, 1994 Format: Paperback Volumes: 1 List Price(USD): $50.00

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Average Customer Rating: 3 (6 reviews)

Rating: 3
Summary: Good Body of Work
Comment: Mr. Fuld has contributed much to the field of CI. This body of work is well done, but lacks some of the more innovative ways of collecting and analyzing intel -- especially from the CxO/Board level. I trust Mr. Fuld is working on a follow-up work and I personally am looking forward to it.

Rating: 4
Summary: Best Primer for the Traditional Best Practices
Comment: This is a serious general text on competitive intelligence, and Leonard is a master. Having said that, I would note that what Leonard does best is work very hard-the practice of business intelligence still lacks a good set of information technology tools for discovering, discriminating, distilling, and delivering packaged business intelligence, and most firms do not have the tools for managing a broadly distributed network of niche experts who are hired on a day to day basis. Fuld & Company Inc., and to a lesser extent the other companies listed in the Open Source Marketplace, are the first wave in what I believe will be a major line of business to business revenue in the 21st Century.

Rating: 4
Summary: An excellent printed resource
Comment: An excellent sourcebook of information regarding competitive intelligence in the U.S. Voluminous bibliographical references underscored with anecdotal information from Fuld, a leader in the field. The ethics of the competitive intelligence community do not condone corporate espionnage, therefore, those looking for a primer on military intelligence or global covert practices should look elsewhere. This is a good, solid reference that belongs on any CI professional's desk.

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