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Title: How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences by Howard L. Shenson ISBN: 0-471-52709-2 Publisher: John Wiley & Sons Pub. Date: 04 September, 1990 Format: Paperback Volumes: 1 List Price(USD): $34.95

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Average Customer Rating: 3 (2 reviews)

Rating: 3
Summary: Reference Only
Comment: This book has lots of really good information. This is a great reference tool.

Rating: 3
Summary: Good, but it depends.
Comment: By "depends" I mean your level of experience. If you're new at seminars and workshops this book is a solid goldmine of basic information. Shenson did a good job of providing the theories and the very practical. Lots of forms and check off lists. Good basic stuff. If, on the other hand, you have experience - it's a bit elementary, and a bit dated. With a 1990 copyright, the book pre-dates PowerPoint for example. The focus of the material is definitely on the promotion of the workshop - not the development. While there's much it doesn't speak to - it's a good starter for the novice.

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