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Title: Marketing Your Consulting and Professional Services by Richard A. Connor, Jeffrey P. Davidson ISBN: 0-471-52074-8 Publisher: John Wiley & Sons Pub. Date: October, 1990 Format: Paperback Volumes: 1 List Price(USD): $34.95 |
Average Customer Rating: 4 (2 reviews)
Rating: 5
Summary: Offers Insightful Marketing Advice
Comment: This book is about as good as it gets. It lays out a very fundamental way of approaching marketing for professional service firms. I found it easy to follow, although the language sometimes was a bit stilted. This is the third edition of this book, so the authors have had plenty of time to hone and refine their insights. I like the fact that there were many, many chapters, but each of them relatively short. This fits my style of getting through a book these days, because often I can only reach for a few pages at a time.
Rating: 3
Summary: You can find everything everything inside
Comment: Ideas, ideas and ideas. Thats what the book lack. It attempts to provide a blueprint of how to market a professional service company, without giving much useful ideas on how to do it, and more lacking is how to implement the few ideas it provides. Will be useful for planning, and not ideas generation.
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Title: Marketing Your Consulting or Professional Services by David Karlson ISBN: 0931961408 Publisher: Crisp Publications Pub. Date: 01 November, 1988 List Price(USD): $13.95 |
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Title: Marketing Professional Services - Revised by Philip Kotler, Thomas Hayes, Paul N. Bloom ISBN: 073520179X Publisher: Prentice Hall Press Pub. Date: 26 March, 2002 List Price(USD): $40.00 |
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Title: Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants by C. J. Hayden, C.J. Hayden ISBN: 0814479928 Publisher: American Management Association Pub. Date: 01 February, 1999 List Price(USD): $19.95 |
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Title: Managing The Professional Service Firm by David H. Maister ISBN: 0684834316 Publisher: Free Press Pub. Date: 09 June, 1997 List Price(USD): $25.00 |
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Title: The Consultant's Quick Start Guide: An Action Plan for Your First Year in Business by Elaine Biech, Elaine Biech ISBN: 0787956678 Publisher: Pfeiffer Pub. Date: 09 May, 2001 List Price(USD): $19.95 |
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