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Title: Marketing Your Services : A Step-by-Step Guide for Small Businesses and Professionals by Anthony O. Putman ISBN: 0-471-50948-5 Publisher: John Wiley & Sons Pub. Date: 14 May, 1990 Format: Hardcover Volumes: 1 List Price(USD): $45.00

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Average Customer Rating: 5 (5 reviews)

Rating: 5
Summary: If you are a Professional / Small Business: seek no more
Comment: Simple, straithforward and to the point (hitting the mark). Good advice that does not just sound good, but is being presented in a very practical hands-on way. Very well written, very practical to implement (take your own step-by-step actions). A definite good buy and destined to become a classic.

Rating: 5
Summary: One of the best, if not THE best books on marketing services
Comment: Of all the books I've read on "Marketing Your Services" this has to be the best. The reason is that Putman gives the most comprehensive, in-depth and holistic view of marketing I've ever seen in print. He looks at marketing your services not as a chore you need to get through but as a fun and challenging activity to improve the success of your business. Everything is covered here, from finding your niche to taking care of clients. The style is fun and informal and includes many stories and real life examples. This is a "must have" book if you want to attract new clients.

Rating: 5
Summary: Don't leave home without this book, if you're a consultant!
Comment: This book is a classic for us consultants...probably also for others, but it's consultants I worry about. We have a hard time with finding the line between "selling" and "building relationships". Tony Putman has the help we need...P.S. I feel very proud when I learn that I am "Marion" in this book...imagine that!

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