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Title: Write Great Ads : A Step-by-Step Approach by Eric A. Klein ISBN: 0-471-50703-2 Publisher: John Wiley & Sons Pub. Date: February, 1990 Format: Paperback Volumes: 1 List Price(USD): $22.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Great little gem of a book!
Comment: As a copywriter I have had the privilege of reading many books on copywriting and I can say with all candor that this book (with a forward by Bob Bly himself) is a short course in copywriting.
It steps the reader through the process of creating a great ad, warning, counseling, and coaching all along the way.
An easy read, it is a great addition to your copywriting bookshelf!
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Title: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward Werz, Sally Germain ISBN: 0809229773 Publisher: McGraw-Hill Trade Pub. Date: 11 June, 1998 List Price(USD): $12.95 |
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Title: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Robert W. Bly ISBN: 0805011943 Publisher: Henry Holt & Company, Inc. Pub. Date: March, 1990 List Price(USD): $16.00 |
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Title: Words That Sell by Richard Bayan ISBN: 0809247992 Publisher: McGraw-Hill Trade Pub. Date: 01 April, 1987 List Price(USD): $14.95 |
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Title: Teach Yourself Copywriting by J. Jonathan Gabay ISBN: 0658012010 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 31 January, 2001 List Price(USD): $14.95 |
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Title: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan ISBN: 0471281395 Publisher: John Wiley & Sons Pub. Date: 04 April, 2003 List Price(USD): $16.95 |
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