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Where the Money Is: How to Spot Key Trends to Make Investment Profits

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Title: Where the Money Is: How to Spot Key Trends to Make Investment Profits
by Bob Froehlich, Suze Orman
ISBN: 0-471-39317-7
Publisher: John Wiley & Sons
Pub. Date: 27 July, 2001
Format: Hardcover
Volumes: 1
List Price(USD): $29.95
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Average Customer Rating: 4.91 (11 reviews)

Customer Reviews

Rating: 5
Summary: easily digested market information
Comment: Dr. Bob Froehich's plain-speak way of describing and explaining investing in the markets is refreshing. I've seen Bob on CNBC which is how I recognized him on the cover of this book. Dr Bob also teaches you how to think and recognize bigger picure market trends. I thought the chapters on Sectornomics and his guarantee that if you invest, you will lose money (at some point) were particularly valuable. This is a great read for any investor in today's market.

Rating: 5
Summary: Dr. Bob is Right on the Mark!
Comment: Thanks, Dr. Bob, for a great book on investing! This book is something I have needed to read for a long time. When reading investment books, the advice is often about IRAs, 401(k)'s, bonds, stock market, market timing, etc.

Dr. Bob's advice is in a totally different area. He believes in something called "sectornomics" which means if you look at all the industry sectors and determine which ones will do well in the next five years, then invest in several companies in that sector, your portfolio will do well. Don't worry about which particular stocks too much, just pick the right sector. Pharmaceuticals, let's say. Then, for the majority of the book, Dr. Bob goes on about the various trends in the US and worldwide which will whip the stock market sectors one way or another.

Should you bet on a Japanese resurgence in the next ten years? Don't think so. How about betting on the graying of America? Sure, says Dr. Bob, but remember, Europe and Asia are graying too.

Doesn't sectornomics break the rule of investing that "the only thing that makes the stock market go up or down is a surprise?" Doesn't everyone know about the graying of America? Yes, they know, but no, it doesn't break that rule. Sectornomics means "looking at the same thing everyone else looks at, and seeing something different." Your own perspective can give you the added advantage over the market.

Inspired by Dr. Bob, I began my own personal portfolio based on alternative energy, because I have found out that this sector is about to boom in the next 10 years. A little research (using the Internet of course) and now I have a list of about 30 companies who are extremely well positioned to make a lot of money once alternative energy goes big. The key for me was seeing the big players (United Technologies, Idatech, Xcel, BP, etc.) investing heavily into this sector. BP makes millions of dollars yearly from manufacturing solar cells.

Dr. Bob's knowledge of statistics is absolutely amazing. And his writing style is very approachable.

I heard Dr. Bob speak at an investment seminar in Columbus, Ohio. His speech was good but his book -- excellent. Just buy it. It is the best investment you will make this year.

Rating: 4
Summary: It's OK
Comment: Not the most insightful financial book I've read. It contains a fair amount of fluff. It does point out some major trends based on demographics and the concept of sector investing.

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