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Title: Accountant's Guide to the Internet by Eric E. Cohen ISBN: 0-471-35834-7 Publisher: John Wiley & Sons Pub. Date: 15 March, 2000 Format: Paperback Volumes: 1 List Price(USD): $44.95 |
Average Customer Rating: 3.5 (2 reviews)
Rating: 2
Summary: Major Disappointment
Comment: I expected a lot more from any book on this important subject for accountants and was very disappointed.
What I wanted was methods in which I could use the Internet to develop my practice. The marketing information was amateurish at best and although given a chapter was apparently deemed so insignificant that it was not even listed in the Index. As an accountant reading the book I could not follow the focus if there was any. An example is from the marketing chapter and talks about the small business characteristics of accounting firm members of the AICPA. I don't market to other accountants, I build my practice from among small business clients.
The information included does not seem to be well researched as the author writes about the Big Six when we all know it's the Big Five. Sure it's a small point but it challenges the credibility of the content.
What this book should be titled is a Dummies' Accountant's Guide to the Internet. As a second edition it should have been much better.
Rating: 5
Summary: Great tool for accountants to come up to speed with the Net!
Comment: Feel like you've fallen a little behind the technology curve? I found this book to be the perfect answer to bringing myself up to speed. Not too technical -- yet just enough information to answer the most important questions
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