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Title: Kellogg on Marketing by Dawn Iacobucci ISBN: 0-471-35399-X Publisher: John Wiley & Sons Pub. Date: 15 January, 2000 Format: Hardcover Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 4.4 (5 reviews)
Rating: 4
Summary: It's great, but not enough.
Comment: This book is definitely one of the best Marketing books I have ever read. But it's still not good enough. Some chapters are too simplified for students majoring in Marketing, especially in advanced education, such as master or doctoral degree. On the other side, this book could be a very nice one for a newbie in Marketing field. You can clarify some important concepts through reading. I strongly recommend it to students in undergrudate degree, managers of business, but not to students in advanced education.
Rating: 4
Summary: Great but Uneven Content
Comment: Kellogg on Marketing consists some excellent essays in various aspect of Marketing, but I find the content of the essays uneven. There are overlapping in topic discussed and there are also essays that are obviously abstract version of academic research. Despite the less than perfect execution, the book should be valuable and enjoyable to readers with various level of knowledge/interest in marketing.
Rating: 4
Summary: Insightful at times, but uneven in execution
Comment: I realize the authors are among the top thinkers in their field. Their brilliance shines through on page after page of this book. However, some chapters are too basic, while others are clearly watered down versions of seriously advanced academic writing, leaving the reader at times bewildered and at others aching for more depth. Of course, your own training may affect which is which.
I recommend the book for anyone with a basic to intermediate marketing background, looking to flesh out his or her understanding of the practice. More advanced readers will find nuggets here and there, but mostly will cover familiar ground. I do have to say there is enough depth and new insights that even the long time professional marketer will find something new to consider. Beginners start elsewhere.
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Title: Kellogg on Integrated Marketing by Dawn Iacobucci, Bobby Calder, Bobby J. Calder ISBN: 0471204765 Publisher: John Wiley & Sons Pub. Date: 15 August, 2002 List Price(USD): $29.95 |
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Title: Kotler on Marketing : How to Create, Win, and Dominate Markets by Philip Kotler ISBN: 0684850338 Publisher: Free Press Pub. Date: 21 April, 1999 List Price(USD): $27.50 |
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Title: Operations Management for MBAs, 2nd Edition by Jack R. Meredith, Scott M. Shafer ISBN: 0471000604 Publisher: Wiley Text Books Pub. Date: 10 October, 2001 List Price(USD): $47.95 |
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Title: Financial Accounting: Reporting and Analysis by James D. Stice, Michael A. Diamond, Earl Kay Stice ISBN: 0324149999 Publisher: South-Western College Pub Pub. Date: 28 December, 2001 List Price(USD): $124.95 |
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Title: Strategic Human Resources: Frameworks for General Managers by James N. Baron, David M. Kreps ISBN: 0471072532 Publisher: Wiley Text Books Pub. Date: 22 March, 1999 List Price(USD): $73.95 |
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