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Title: Action Management: Practical Strategies for Making Your Corporate Transformation a Success by Stephen Redwood, Charles Goldwasser, Simon Street, Pricewaterhousecoopers Llp, Richard Tanner Pascale ISBN: 0-471-34547-4 Publisher: John Wiley & Sons Pub. Date: May, 1999 Format: Hardcover Volumes: 1 List Price(USD): $27.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Book clearly shows what successful organizations have done.
Comment: This thought-provoking book is among the best I've read on transformation management. The authors characterize change actions (both personal and organizational) as being comparable to four Olympic events: the sprint (fast and brief), the high jump (also brief but complex as well), the marathon (long but uncomplicated), and the decathlon (long and complex). After reading examples presented in the book, readers can determine which Olympic event best matches their situation and lead/act with that analogy in mind. Approaching change with this kind of clarity, I think, will mean the difference between survival and its alternative for many organizations. In addition to mental clarity, the book provides examples of successful transformations made possible through quality communications (one corporation's vision was depicted on a mural), sharpened focus, and the ability to recognize opportunity no matter what guise it may come in. Highly recommended!