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Title: Mail and Internet Surveys : The Tailored Design Method by Don A. Dillman ISBN: 0-471-32354-3 Publisher: John Wiley & Sons Pub. Date: 19 November, 1999 Format: Hardcover Volumes: 1 List Price(USD): $75.00 |
Average Customer Rating: 4.14 (7 reviews)
Rating: 4
Summary: Light on the technical side
Comment: For those of you who do survey research and struggle with getting an acceptible response rate, this is the book for you. It truly is an amazing resource for a method that can get one to near a 75% response even on mail-only surveys. Highly recommended.
For those of you looking for any help on statistics, this is NOT the book for you.
For those of you interested in increasing the validity and reliability of your surveys, this is could be the book for you. It does have an effective treatment of writing questions and effective survey design.
If you wish to become an expert in coverage, sample frames, sampling, etc, look elsewhere. That topic gets just 10 pages.
No book can do it all of course but I would have left out some of the "fluff" chapters Dillman included for some discussion of the more technical side of the statistics of analyzing surveys after you have designed them the way he suggests.
Rating: 4
Summary: Still lots of great wisdom on survey research.
Comment: Dillman's text was the classic for so long that many of us think of him as the guru of survey research. I would guess that is why the Census Bureau hired him as their lead consultant for the 2000 Census.
As has been pointed out, Dillman does not present as much theoretical material as he might. But, I don't think that that detracts from the strengths of this book. There are other books out there that cover the cognitive and social psychology behind survey answers, and there are other books that give you guidance on the scientific method, experimental design, sampling, etc. (I would recommend Babbie's Practice of Social Research) And Dillman even has a more hands-on book (How to Conduct Your Own Survey) for non-scientists.
But, the real strength of Dillman's book might be how well he instructs on how to put together a great questionnaire - the design, layout, order, question design and implementation.
I find his take on internet surveys to be controversial and a little out-of-date. But, my concerns might be viewed as those of a skeptic - I'm not yet convinced that internet surveys are viable for all that many situations. And, I think Dillman does a good job of laying out some of the challenges and promises of internet surveys.
Rating: 4
Summary: Strong book but doesn't cover software
Comment: This is a good book, but it doesn't offer much help picking an Internet survey tool, and there are a lot of choose from: perseus.com, raosoft.com, inquisite.com, scantron.com. I would have liked to see some discussion or analysis of the types of tools that could be used.
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Title: How to Conduct Your Own Survey by Priscilla Salant, Don A. Dillman ISBN: 0471012734 Publisher: John Wiley & Sons Pub. Date: 27 October, 1994 List Price(USD): $24.95 |
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Title: Improving Survey Questions : Design and Evaluation by Jr Floyd J. Fowler ISBN: 0803945833 Publisher: Sage Publications Pub. Date: 21 July, 1995 List Price(USD): $33.95 |
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Title: Designing and Conducting Survey Research : A Comprehensive Guide by Louis M. Rea, Richard A. Parker ISBN: 078790810X Publisher: Jossey-Bass Pub. Date: 20 June, 1997 List Price(USD): $45.00 |
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Title: The Psychology of Survey Response by Roger Tourangeau, Lance J. Rips, Kenneth Rasinski ISBN: 0521576296 Publisher: Cambridge University Press Pub. Date: 13 March, 2000 List Price(USD): $29.00 |
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Title: Survey Research Methods by Jr Floyd J. Fowler ISBN: 0761921915 Publisher: Sage Publications Pub. Date: 24 August, 2001 List Price(USD): $36.95 |
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