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Title: Hospitality Sales: A Marketing Approach by Margaret Shaw, Susan V. Morris ISBN: 0-471-29679-1 Publisher: John Wiley & Sons Pub. Date: 30 August, 1999 Format: Hardcover Volumes: 1 List Price(USD): $67.45

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Good intro to the industry; good refresher course
Comment: I have to give this book a thumbs up. Real world examples. There are terms that are used throughout the book that are emphasized, and not relevanet to the real world. I have five years of Hospitality Marketing/CVB experience; I have been out of the business two years and this is an excellent refresher course.

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