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Title: Jackpot! Harrah's Winning Secrets for Customer Loyalty by Robert L. Shook ISBN: 0-471-26323-0 Publisher: John Wiley & Sons Pub. Date: 13 December, 2002 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4.5 (4 reviews)
Rating: 5
Summary: Motivate yourself
Comment: Great book -- the lessons taught are for all service based organizations. Learn how to create customer loyalty and enjoy your business more. Must read!!
Rating: 5
Summary: best marketing book I ever read
Comment: I have read other books by Robert L. Shook, and he is an accomplished writer of business books. He's at his best with Jackpot. This book is both informative and entertaining. Shook takes his reader behind the scenes at Harrah's, a gaming company with 26 casinos and reveals how the company is able to compete so successfully against billion-dollar properties in the Las Vegas market. Harrah's secret, as the subtitle states is how it wins customer loyalty and does it better than its competition. This is an excellent book for any business reader engaged in a highly competitive industry, and, in particular, goes head to head with the big boys. Shook's writing style is superb--he interwines anecdotal material that makes for a fascnating read. True, this is a business book, but at times, it's such a page-turner, you feel you're reading a novel.
Rating: 5
Summary: This book is a "winner!"
Comment: This book is about an outstanding culture that is culminated from the founder's passion, integrity and leadership.
Jackpot provides cutting-edge lessons and ideas that are being exposed for the first time in topics such as: marketing and customer loyalty, building market share, and preserving high integrity.
Harrah's placed its chips on integrity and serving the customer. It's no wonder they are so successful.
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Title: Casino Operations Management by Jim Kilby, Jim Fox ISBN: 0471163902 Publisher: John Wiley & Sons Pub. Date: 28 January, 1998 List Price(USD): $75.00 |
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Title: Secrets of Casino Marketing by John Romero, Emily Harrow, John S. Romero ISBN: 0964241412 Publisher: American Eagle Arts & Letters Pub. Date: 01 September, 1998 List Price(USD): $49.95 |
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Title: The Gaming Industry: Introduction and Perspectives by Las Vegas Univ. of Nevada International Gaming Institute William F. Harrah College of Hotel Administration ISBN: 0471129275 Publisher: John Wiley & Sons Pub. Date: 19 April, 1996 List Price(USD): $75.00 |
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Title: Casino Accounting and Financial Management by E. Malcolm Greenlees, Malcolm Greenlees ISBN: 0874171253 Publisher: Univ of Nevada Pr Pub. Date: June, 1988 List Price(USD): $49.95 |
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Title: Casino Marketing by John S. Romero, Robin M. Quiroga ISBN: 0964241404 Publisher: American Eagle Arts & Letters Pub. Date: September, 1994 List Price(USD): $49.95 |
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