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Title: Mail and Telephone Surveys: The Total Design Method by Don A., Dillman ISBN: 0-471-21555-4 Publisher: John Wiley & Sons Pub. Date: April, 1978 Format: Hardcover Volumes: 1 List Price(USD): $75.00 |
Average Customer Rating: 4.67 (3 reviews)
Rating: 5
Summary: This is an excellent how-to book.
Comment: I used this book when I developed surveys for my research and in developing telephone surveys for agencies. I recommend it to my graduate students when they are struggling with how to do mail or telephone surveys. Don't let the publication date keep you from obtaining this book. It is still applicable today.
Rating: 5
Summary: A must-read for those performing survey research.
Comment: Dillman covers everything: how to phrase questions, how and when to mail the surveys, how large to print, even how to fold the paper. An extensive, interesting piece on how to attain representative, valid information from the public. I've heard no one say they've used the TDM and recieved under 60% participation!
Rating: 4
Summary: An excellent addition to every market researchers library
Comment: Donald Dillman illustrates how inexpensive mail surveys can achieve impressive response rates. I've used the TDM numerous times in Canada, the UK and Australia and also realized response rates over 65%. Response rates of this size significantly reduce the opportunity for a non-response bias. The only people who won't like this book are those who operate expensive telephone or personal interviewing companies!
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Title: Mail and Internet Surveys : The Tailored Design Method by Don A. Dillman ISBN: 0471323543 Publisher: John Wiley & Sons Pub. Date: 19 November, 1999 List Price(USD): $75.00 |
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Title: The Survey Research Handbook by Pamela L. Alreck, Robert B. Settle ISBN: 0786303581 Publisher: McGraw-Hill Trade Pub. Date: 01 December, 1994 List Price(USD): $50.00 |
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Title: Improving Survey Questions : Design and Evaluation by Jr Floyd J. Fowler ISBN: 0803945833 Publisher: Sage Publications Pub. Date: 21 July, 1995 List Price(USD): $34.95 |
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Title: How to Conduct Your Own Survey by Priscilla Salant, Don A. Dillman ISBN: 0471012734 Publisher: John Wiley & Sons Pub. Date: 27 October, 1994 List Price(USD): $24.95 |
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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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