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Title: The Portable MBA in Strategy by Liam Fahey, Robert M. Randall ISBN: 0-471-19708-4 Publisher: John Wiley & Sons Pub. Date: 15 January, 2000 Format: Hardcover Volumes: 1 List Price(USD): $34.95 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Winning Ways for Planning Pilots
Comment: Strategic planning was once the sole responsibility of senior management. In today's business climate of shortened product cycles, ruthless price competition and global access to markets, the burden has spread to include middle managers. This new Portable MBA volume is the eighth in the series. It offers insights from 16 leading business school professors at Harvard, Boston University, Maryland, Northwestern, Dartmouth, Michigan, Stanford, Wharton and the Cranfield School of Management in England and five prominent consultants. Each contributor is not only an expert, but experienced putting into practice the principles and methodologies discussed in the chapter.
Whether tackling business, corporate or global strategy issues or analyzing industrial, technological, organizational and political factors, The Portable MBA in Strategy defines the planner's current vocabulary. It also offers practical solutions to implement plans in any business environment.
The book reduces a successful strategy to its four component parts -- the marketplace for the strategy; the inputs required for a successful plan, the opportunities for corporate transformation and the steps required to transfigure the plan into reality. Each chapter starts with an engaging case study to illustrate its theme. The result is a practical, readable, and comprehensive look at business strategy; appropriate whether the reader is the owner of small business or the manager of a vast global enterprise.
Rating: 5
Summary: Best one volume introduction to this subject.
Comment: The title is misleading. The careful reader will develop a more thorough grounding in business strategy than any MBA course can provide. Especially useful for non-MBAs who want to understand the concepts that get tossed around during strategic planning.
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Title: The Portable MBA in Marketing by Charles D. Schewe, Alexander Hiam ISBN: 0471193674 Publisher: John Wiley & Sons Pub. Date: 06 April, 1998 List Price(USD): $39.95 |
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Title: The Portable MBA in Finance and Accounting, 3rd Edition by John Leslie Livingstone, Theodore Grossman ISBN: 0471061859 Publisher: John Wiley & Sons Pub. Date: 19 October, 2001 List Price(USD): $34.95 |
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Title: The Portable MBA in Management, Second Edition by Allan R. Cohen ISBN: 0471204552 Publisher: John Wiley & Sons Pub. Date: 15 August, 2002 List Price(USD): $34.95 |
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Title: The Portable MBA in Project Management by Eric Verzuh ISBN: 0471268992 Publisher: John Wiley & Sons Pub. Date: 03 February, 2003 List Price(USD): $34.95 |
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Title: The Ten-Day MBA: A Step-By-step Guide To Mastering The Skills Taught In America's Top Business Schools by Steven A. Silbiger ISBN: 0688137881 Publisher: Quill Pub. Date: 06 October, 1999 List Price(USD): $15.00 |
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