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Title: Data Mining Techniques : For Marketing, Sales, and Customer Support by Michael J. A. Berry, Gordon Linoff ISBN: 0-471-17980-9 Publisher: John Wiley & Sons Pub. Date: 27 May, 1997 Format: Paperback Volumes: 1 List Price(USD): $60.00 |
Average Customer Rating: 3.37 (19 reviews)
Rating: 1
Summary: Too many words and little content
Comment: This book is very difficult to read. The authors say very little in hundreds of pages. I was looking for more content. The data mining techniques are explained in detail, but they are very difficult to understand. Perhaps this could also be because I am new to data mining. This is definitely not a book for someone looking for a quick introduction to data mining.
Rating: 1
Summary: Too Much about nothing ....
Comment: Verbose-Very Basic-Filled with unnecessary jargon, why?
Rating: 5
Summary: great explanation for data mining concept
Comment: although I am a mathematician, this book would be unbored for me. it was written clearly, everybody that is interested in the concept of data mining can easily understand it. there is no so much complexity. Especially the link with the marketing was constructed strongly, I wanna advise this book for the business analysists, statisticians and marketers and ....
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Title: Mastering Data Mining: The Art and Science of Customer Relationship Management by Michael J. A. Berry, Gordon S. Linoff ISBN: 0471331236 Publisher: John Wiley & Sons Pub. Date: 17 December, 1999 List Price(USD): $60.00 |
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Title: Kellogg on Integrated Marketing by Dawn Iacobucci, Bobby Calder, Bobby J. Calder ISBN: 0471204765 Publisher: John Wiley & Sons Pub. Date: 15 August, 2002 List Price(USD): $29.95 |
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Title: The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life by Richard Florida ISBN: 0465024769 Publisher: Basic Books Pub. Date: 30 April, 2002 List Price(USD): $27.50 |
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Title: Multivariate Data Analysis (5th Edition) by Joseph F Hair, Ronald L Tatham, Rolph E. Anderson, William Black ISBN: 0138948585 Publisher: Prentice Hall Pub. Date: 23 March, 1998 List Price(USD): $137.33 |
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Title: Data Preparation for Data Mining by Dorian Pyle ISBN: 1558605290 Publisher: Morgan Kaufmann Pub. Date: 15 March, 1999 List Price(USD): $49.95 |
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