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Title: Entrepreneur Magazine: Bringing Your Product to Market by Don Debelak ISBN: 0-471-15750-3 Publisher: John Wiley & Sons Pub. Date: 14 February, 1997 Format: Paperback Volumes: 1 List Price(USD): $27.95 |
Average Customer Rating: 4.83 (6 reviews)
Rating: 5
Summary: Booyah!
Comment: The Debelak's rock my face off! GTO says: This book is amazing - such good stuff happens!! Marketing banzai!!
Rating: 5
Summary: probably the best book on new product development
Comment: This is probably the best book on new product development... for the entrepreneur (those with a great idea, and somewhat limited budget). I ordered this book from Amazon after I read another of his books, Infilitration Marketing). I thought the previous book was A+, and I give that score to this book as well. I have also ordered his Marketing Plan book, but haven't read it yet.
I put this book up their with those of Barry Feig (Straight to the Heart, The New Products Workshop). But this book, Bringing Your Product To Market, is the best overall book for product development - more encompassing. It has lots of marketing material, but also lots of new product development ideas, how (and if, when) to license, how to manufacture (mostly contract manufacture). His book is the best over all book... and thus would be that one book to buy that includes it all.
Unlike other books on new product marketing, he doesn't go endlessly on about how to patent your product, how to hire a lawyer, and other side issues. This is much more practical: it presents a phased plan of new product development, market research, market testing, etc. Contract manufacturing, patents and licensing (excellently done) is then discussed in terms of this phased approach.
The purpose of this book is to get you away from developing a monument to yourself and to control urging of your ego to not listen to what the market is trying to say. His checklist and phased approach almost forces you to spend less on the front end than you normally would, and to constantly check the market's reactions. In this regard, the book is EXCELLENT PLUS. I have not seen any other book that is so practical, yet filled with marketing insight. I would say that if you followed his advice, you would triple your odds of success.
Every page oozes with practical experience (he consults with new product developers). He gives ratios and rules of thumbs for many subjects... again, based on his experience. He also provides lots of examples that illustrate his points. I would recommend that you order any of this guy's stuff. His marketing book was great, and I look forward to reading his marketing plan book.
I would also recommend your reading Feig's book, which goes into more detail in the market research and product idea development phase.
Oh, one last thing, I underlined about 60 % of just about every page in this book. I've filed it under the Dewey Decimal System of "A+".
John Dunbar
Rating: 4
Summary: Not everything made out to be, but definately worth a read.
Comment: This man is a salesman, which means first he sells himself,which he does quite succesfully in this book, a bit to the detrimentof the book. It makes it appear that anyone can go to people with a pretty good product and have it sell. It may sell, but a years worth of 60 hour work weeks isn't worth $10,000.
Found his little tricks like counting competitive products on the shelves, and other stuff, very useful. Resources are OK but have a larger variety as compared to other invention books. Throughout the book he stress low cost and investors, which to me seem contradictory, although his information on both is good. Not much of what makes a good product and clear steps to bring items to market.
For those I recomend Marketing Your Invention by Mosley and Winning At New PRoducts by Robert Cooper.
Overall this book is worth buying and reading.
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Title: The Complete Idiot's Guide(R) to Cashing in On Your Inventions by Richard C. Levy ISBN: 0028642201 Publisher: Alpha Communications Pub. Date: 28 September, 2001 List Price(USD): $19.95 |
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Title: Stand Alone, Inventor!: And Make Money With Your New Product Ideas! by Robert G. Merrick ISBN: 0964383209 Publisher: Lee Publishing Pub. Date: March, 1998 List Price(USD): $19.95 |
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Title: Will It Sell? How to Determine If Your Invention Is Profitably Marketable (Before Wasting Money on a Patent) by James E. White ISBN: 0967649404 Publisher: James E. White & Assoc. Pub. Date: 30 January, 2000 List Price(USD): $19.95 |
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Title: How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edition by Harvey Reese ISBN: 0471204013 Publisher: John Wiley & Sons Pub. Date: 28 June, 2002 List Price(USD): $19.95 |
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Title: Turn Your Idea or Invention into Millions by Don Kracke ISBN: 1581151985 Publisher: Allworth Press Pub. Date: October, 2001 List Price(USD): $18.95 |
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