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Title: Gourmet to Go : A Guide to Opening and Operating a Specialty Food Store by Robert Wemischner, Karen Karp ISBN: 0-471-13939-4 Publisher: John Wiley & Sons Pub. Date: October, 1997 Format: Hardcover Volumes: 1 List Price(USD): $50.00 |
Average Customer Rating: 4.8 (5 reviews)
Rating: 5
Summary: Invaluable Tool
Comment: I have been working on opening a specialty food shop/cafe and got stuck on the logistics of planning. After using several guides and books I randomly found (and getting NOWHERE) I decided to buy Gourmet to Go on a recommendation. It is THE best thing I could have ever bought, hands down. It seems that all the questions I had were answered in the book, and the structure of the book leads readers down a logical path through the maze of planning for this type of business. If you are to buy any book on this topic, this is the one. The money spent on this book will save you thousands later on. Two thumbs up!
Rating: 5
Summary: Good for starting stores or providing to stores.
Comment: This is an excellent treatise of starting a specialty food store or, perhaps is even more beneficial to one who wishes to wholesale food products to place in food stores or delis..
People wanting to cash in on the current trend towards take-out convenience need this book, as well as From Kitchen To Market and How To Get Your Product Into Supermarkets.
The three books are invaluable for overlapping reasons. A prospective store operator needs to understand how to setup his or her store and, just as important, how their competition operates. Beginning store operators also need to understand their industry in detail not merely from the viewpoint of their competition and from their customers, but from their suppliers position.
Gourmet To Go does a great job from a narrow viewpoint. Probably the only topic not suffriciently explored is the hands'-on advice. Perhaps the next edition will detail the possibilities for including rollergrills, microwaves and how to earn what the industry refers to as "Plus-sales." I'm speaking of the technique in all fast food chains and convenience stores to get customers to spend more money.
Other hands-on topics that should be discussed are controlling theft and the experience of many store operators who have lost significant chunks of money in providing lottery tickets. I know of a feww whose losses exceeded $10,000. Adding insult to injury, lottery only reimburses stores from one to three percent of gross sales and pay-outs for winning tickets. Despite such a poor return on investment, many stores consider it mandatory to provide lottery.
Further, computerizing the store could be considered, as well as installing UPC readers. It is not uncommon to see even the smallest store using such equipment. Yet, those installing such systems all seem to have to reinvent the wheel.
Again, buy this book but augment it with From Kitchen To Market and with How To Get Your Product Into Supermarkets so you can keep up with and, perhaps, improve upon your competition and keep customers, suppliers and yourself happy!
Rating: 5
Summary: Primer on Contemplating Gourmet Store Venture
Comment: Having some experience with new product projects for major corporations, this somewhat smaller scale, but nonetheless similar principled look at the operations and craft of specialty food store biz is well-done.
It is full of relevant and cogent thoughts for anyone interested in this market niche. What I found very well done is the sections of writing the biz plan and the steps therein critical to putting together and then implementing such.
Also included are fairly thorough lists of resources such as consultants, trade journals, suppliers, etc.
What could possibly have been additionaly useful was stress on two key areas: concentration on obstacles and their probability of happening (i.e. scenario plotting) and finding and use of two key players from the outset: attorney and accountant/tax specialist.
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Title: From Kitchen to Market, 3E by Stephen F. Hall ISBN: 1574101382 Publisher: Dearborn Trade Publishing Pub. Date: 19 September, 2000 List Price(USD): $28.95 |
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Title: Gourmet & Specialty Shops by Martin M. Pegler ISBN: 1584710527 Publisher: Watson-Guptill Pubns Pub. Date: May, 2001 List Price(USD): $39.95 |
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Title: The Baker's Trade: A Recipe for Creating the Successful Small Bakery by Zachary Y. Schat ISBN: 0963937162 Publisher: Acton Circle Publishing Company Pub. Date: January, 1998 List Price(USD): $24.95 |
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Title: Specialty Shop Retailing: How to Run Your Own Store Revised by Carol L. Schroeder ISBN: 0471212644 Publisher: John Wiley & Sons Pub. Date: 15 August, 2002 List Price(USD): $27.95 |
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Title: Baking for Profit: Starting a Small Bakery by George Bathie ISBN: 1853394076 Publisher: Intermediate Technology Pub. Date: January, 2001 List Price(USD): $21.00 |
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