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M Commerce: Technologies, Services, and Business Models

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Title: M Commerce: Technologies, Services, and Business Models
by Norman Sadeh
ISBN: 0-471-13585-2
Publisher: John Wiley & Sons
Pub. Date: 19 April, 2002
Format: Paperback
Volumes: 1
List Price(USD): $34.99
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Average Customer Rating: 4.42 (12 reviews)

Customer Reviews

Rating: 5
Summary: Thorough, insightful, and clear
Comment: This book serves as an excellent introduction to the field of m-commerce. It thoroughly covers the field in an insightful and clear manner. It has served me well as the foundation and starting point for web based retrievals of standard documents and white papers.

Rating: 5
Summary: Excellent analysis
Comment: The book is a definitive source for someone who has little knowledge about the field of mobile commerce. The beauty of the text lies in the way the topics transition from a novice level to an advanced user level. The author has covered both the technological and the business aspects of mobile applications. One part that definitely needs to be mentioned here is the description of public and private keys for secure communication that was incredible. Nowhere had i read such a lucid description of the public-private key concept. The book is an easy read but extremely insightful. A must buy for those of you who want to keep up with the latest in technology.

Rating: 5
Summary: A complete reference book for m-Commerce
Comment: I picked up M-Commerce as I was curious where the mobile computing market was going. From where I was standing, I see a lot of hype and was not particularly impressed with the early WAP based services. Although relatively brief, Dr. Sadeh have managed to provide a good overall description of the mobile computing market, past, present and future as well as presented simply and clearly the technologies involved, the problems that need to be overcome and the successful business models that have been employed. As a guide to mobile commerce and it's potential for profitable business growth, I would recommend it highly to executives and other interested parties who are either thinking of jumping on the bandwagon or figuring out how increase competitiveness by leveraging on it.

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