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Title: IdeaWise: How to Transform Your Ideas by Steve Rivkin, Fraser Seitel ISBN: 0-471-12956-9 Publisher: John Wiley & Sons Pub. Date: 01 March, 2002 Format: Hardcover Volumes: 1 List Price(USD): $27.95 |
Average Customer Rating: 4.2 (5 reviews)
Rating: 1
Summary: No real value
Comment: I read this book in the hope that I might get some new ideas. I didn't find a single one. Instead I found a book that, while well written, was essentially a lot of second-hand, warmed-over stuff that was of no real value to me. Disappointing and most certainly not worth the overblown cover price.
Rating: 5
Summary: Instantly Useful
Comment: Messrs. Rivkin and Seitel serve up a veritable feast of practical ways to stimulate ideas. A central theme is the importance of borrowing -- and transforming -- existing ideas. Theirs is a sort of modern updating of Horace's definition of creativity as being "A new blend of familiar ingredients." Nice company to keep, guys.
Rating: 5
Summary: One of those business essentials
Comment: IdeaWise combines business wisdom with fast-moving humor. I found myself highlighting something on just about every page, and having a chuckle or two along the way. This book is very cashew-like: each little nugget is tasty, and you don't want to stop eating them.
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Title: The Big Idea by Steven D. Strauss ISBN: 0793148375 Publisher: Dearborn Trade Publishing Pub. Date: 15 January, 2002 List Price(USD): $17.95 |
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Title: The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right by Jack Trout, Steve Rivkin ISBN: 0071373322 Publisher: McGraw-Hill Trade Pub. Date: 30 December, 2000 List Price(USD): $14.95 |
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Title: 7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd by Ivan R. Misner ISBN: 1885167156 Publisher: Bard Press Pub. Date: August, 1996 List Price(USD): $13.95 |
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Title: Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout ISBN: 0471357642 Publisher: John Wiley & Sons Pub. Date: 17 March, 2000 List Price(USD): $24.95 |
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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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