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Title: Developing Business Strategies, 6th Edition by David A. Aaker ISBN: 0-471-06411-4 Publisher: John Wiley & Sons Pub. Date: 10 August, 2001 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 5 (4 reviews)
Rating: 5
Summary: Excellent reading
Comment: This book is one of the best for strategy framework and methodology formulation. It is also very useful for case interviews. I believe that every management consultant and related professionals should own a copy, and hope that it would be incorporated into the MBA curriculum of the top B-Schools for strategic management.
Rating: 5
Summary: Classic and comprehensive guide to strategic planning
Comment: Unless you know where your company is going, chances are it won't get very far in today's global marketplace. That's why every business needs the strong vision and keen sense of direction that come from the development, evaluation, and implementation of business strategies-and why every business owner or manager should have Developing Business Strategies, David A. Aaker's classic and comprehensive guide to strategic planning, now in its fifth edition.
Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to:
* Conduct a structured external and internal analysis of a business with confidence * Develop sustainable competitive advantages by creating assets, competencies, and strategies * Make strategic investment decisions to generate growth * Organize to support strategies * Compete strategically in hostile, growth, and global contexts.
As compact and easy to use as ever, this new Fifth Edition offers new or revised sections on current topics such as strategic uncertainty, buyer hot buttons, shifting customer priorities, strategy as options, paradigm shifts, organizational stubbornness, and brand equity. You'll also find up-to-date research and fresh examples on economic value analysis, competitor image, total quality management, reengineering, the virtual corporation, and more-plus a set of useful sample planning forms to help guide you through the strategy development process.
Whether you're a business owner, manager, or planning executive, the key to your company's success is in Developing Business Strategies.
David A. Aaker is the E. T. Grether Professor of Marketing Strategy at the Haas School of Business Administration at the University of California at Berkeley. He is the author of numerous articles and ten books on strategy, including Marketing Research, Fifth Edition (Wiley) and Managing Brand Equity. His books have been translated into eight languages. Professor Aaker is an active consultant and speaker in the United States, Europe and South America.
Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan is currently Managing Partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu, Malaysian Borneo. He holds a Master's degree in International Business and Management from the Westminster Business School in London.
Rating: 5
Summary: THIS BOOK MADE ME THE BEST BRAND MANAGER IN THE COMPANY
Comment: AFTER READING THIS AND SOME OTHER BOOKS FROM THE PROFESSOR DAVID A. AAKER, I'VE BECOME BETTER AT DOING MY MARKETING JOB.
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Title: Strategic Marketing Management, 6th Edition by David A. Aaker ISBN: 0471415723 Publisher: Wiley Text Books Pub. Date: 12 July, 2001 List Price(USD): $59.95 |
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Title: COMPETITIVE STRATEGY : TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS by Michael E. Porter ISBN: 0684841487 Publisher: Free Press Pub. Date: 01 June, 1998 List Price(USD): $37.50 |
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Title: Building Strong Brands by David A. Aaker ISBN: 002900151X Publisher: Free Press Pub. Date: December, 1995 List Price(USD): $28.00 |
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Title: Managing Brand Equity by David A. Aaker ISBN: 0029001013 Publisher: Free Press Pub. Date: 09 September, 1991 List Price(USD): $35.00 |
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Title: Harvard Business Review on Advances in Strategy by Robert Kaplan, Kathy Eisenhardt, Don Sull, Peter Tufano, Orit Gadiesh, James Gilbert, Mohanbir Sawhney, Michael Porter, David Norton ISBN: 1578518032 Publisher: Harvard Business School Press Pub. Date: 07 May, 2002 List Price(USD): $19.95 |
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