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Title: How to Conduct Your Own Survey by Priscilla Salant, Don A. Dillman ISBN: 0-471-01273-4 Publisher: John Wiley & Sons Pub. Date: 27 October, 1994 Format: Paperback Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4 (3 reviews)
Rating: 2
Summary: Outdated
Comment: This book was published in 1994, prior to the internet boom. It covers telephone, mail, and face-to-face surveys. It doesn't cover email surveys or internet-based surveys. It also fails to mention scaling or data-types. If you're looking for ideas on questions, or are concerned about sampling techniques, you'll find some info here. This is one of those "partial references": it covers some things, but leaves enough out that you'll need to buy another reference to compliment it. If you're looking for the latest in survey methodology, this book doesn't have it.
Rating: 5
Summary: helped with graduate course
Comment: This book helped me with an assignment in a graduate course in marketing. Thus I hold it in high regard, mostly it had examples
of questions that were helpful, there was also some other advice
I hope will get me a good grade.
Rating: 5
Summary: Excellent research into survey methodology!
Comment: I'm currently finishing up my MA thesis, and I could not have built a stronger framework for the survey part of my work without Salant's book! The ideas are fresh, tested, and accurate. An excellent book for anyone who wants to conduct a survey and get reliable results.
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Title: Mail and Internet Surveys : The Tailored Design Method by Don A. Dillman ISBN: 0471323543 Publisher: John Wiley & Sons Pub. Date: 19 November, 1999 List Price(USD): $75.00 |
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Title: Survey Questions : Handcrafting the Standardized Questionnaire by Jean M. Converse, Stanley Presser ISBN: 0803927436 Publisher: Sage Publications Pub. Date: 01 September, 1986 List Price(USD): $15.95 |
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Title: Improving Survey Questions : Design and Evaluation by Jr Floyd J. Fowler ISBN: 0803945833 Publisher: Sage Publications Pub. Date: 21 July, 1995 List Price(USD): $33.95 |
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Title: Designing and Conducting Survey Research : A Comprehensive Guide by Louis M. Rea, Richard A. Parker ISBN: 078790810X Publisher: Jossey-Bass Pub. Date: 20 June, 1997 List Price(USD): $45.00 |
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Title: The Survey Research Handbook by Pamela L. Alreck, Robert B. Settle ISBN: 0786303581 Publisher: McGraw-Hill Trade Pub. Date: 01 December, 1994 List Price(USD): $50.00 |
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