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Title: Word-Of-Mouth Marketing by Jerry R. Wilson ISBN: 0-471-00858-3 Publisher: John Wiley & Sons Pub. Date: January, 1994 Format: Paperback Volumes: 1 List Price(USD): $14.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: This book really works wonders!
Comment: Word of Mouth Marketing is a book I have been looking for for a long time. In my business, of corporate entertainment, other performers are always asking for my advice on how I market myself. This books puts the marketing strategy that I use into black & white. How to get clients, How to KEEP clients, responding to negative situations, REWARDS for those that play a part in promoting YOUR BUSINESS, incentives to get people to talk about your product/business. I especially loved the final chapter, The Word of Mouth Marketing Blitz. Everything we need to know about utilizing word of mouth advertising is summarized in easy to understand, and easy to put into action steps. I will read this book over and over, and will definately refer others to it in the future.

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