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Title: The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events by Judy Allen ISBN: 0-470-83188-X Publisher: John Wiley & Sons Pub. Date: 16 September, 2002 Format: Hardcover Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 4.67 (3 reviews)
Rating: 5
Summary: Packed with Knowledge!
Comment: Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We from getAbstract recommend this logistical guide to corporate staffers or event planners who want to master the fine details.
Rating: 5
Summary: Planning for Planners
Comment: With a strong endorsement from Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals, Allen strives to teach the how-tos of planning special events. This incredibly detailed profession has been known to send any number of otherwise level-headed individuals screaming and dashing for the exits.
Yet, with Allen's assistance and Levine's Guerrilla PR: Wired, which explains the promotions side of events, both a newcomer and an experienced professional can benefit from this book.
Well-written, this book may save many a person from high blood pressure.
Rating: 4
Summary: A Must Read
Comment: This book gives a step-by-step plan on how to plan special events. It is a great reference for anyone who plans a career in this filed. I would also recommend Guerilla PR Wired by Michael Levine along with this book. These two cover the basis for PR and events planning.
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Title: Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events by Judy Allen ISBN: 0471644129 Publisher: John Wiley & Sons Pub. Date: 31 March, 2000 List Price(USD): $29.95 |
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Title: The Essential Event Planning Kit by Godfrey Harris ISBN: 0935047360 Publisher: Americas Group Pub. Date: 01 October, 2001 List Price(USD): $6.95 |
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Title: Complete Idiot's Guide to Meeting and Event Planning by Robin E. Craven, Lynn Johnson Golabowski, Lynn Johnson Golabowski, Robin E. Cravin ISBN: 0028640047 Publisher: Alpha Books Pub. Date: 19 March, 2001 List Price(USD): $19.95 |
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Title: Opportunities in Event Planning Careers by Blythe Camenson, VGM Career Books ISBN: 0071382283 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 24 September, 2002 List Price(USD): $12.95 |
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Title: Start Your Own Wedding Consulting Business: Your Step-By-Step Guide to Success by Eileen Figure Sandlin ISBN: 1891984748 Publisher: Entrepreneur Media Inc. Pub. Date: 15 February, 2003 List Price(USD): $14.95 |
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