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Title: Michael Jordan and the New Global Capitalism, New and Expanded Edition by Walter Lafeber ISBN: 0-393-32369-2 Publisher: W. W. Norton & Company Pub. Date: September, 2002 Format: Paperback Volumes: 1 List Price(USD): $13.95 |
Average Customer Rating: 2.91 (11 reviews)
Rating: 4
Summary: Complex theory EXTREMELY simple for Jordan fans
Comment: Those who want to know what the WTO and IMF protest are about can start with this book. Lafeber's book simplifies the key issues of global corporatism (not free trade; not merely capitalism but corporatism) while relating the rise of the US with the rise of basketball. A great intro book for basketball fans who claim to not understand or care about what is Globalization. They should, but LaFeber stops short of taking a stand on the issue himself. As a historian he merely reports what happened without predicting the future. Contrary to the anonymous reviewer who panned the book as "Liberal Junk," I felt LaFeber stayed extremely neutral- which is my major problem with the book. Remove the Michael Jordan biography, and this book says what Ben Barber's 'Jihad vs. McWorld' does in 1 chapter. Except Barber explains the WHY we should care; not just what's going on in this Corporate world as LeFeber.
Rating: 3
Summary: Nike and Michael Conquer the World
Comment: Noted foreign policy (global?) historian Walter LaFeber has written an extremely readable short book. The narrative flows without getting stuck in academic jargon. However, his premise that the twenty-first century will be dominated by multi-national corporations is not new. The twist is that Michael Jordan is our new Santa Claus; instead of delivering presents to "good children" throughout the world, he leaves them with symbols of products (not the presents themselves)and spreads name-brand recognition in the far corners of the earth. (In one remote region of China, the Chicago Bulls are referred to as "Red Oxen.") But haven't we heard this argument before with Ronald McDonald? He is better known in the world than the Pope. And as for Santa Claus, he can thank Coca-Cola for making him cherry red and white (the same as their soft drink label) for who he is today.
I would recommend this book to people that don't yet know that basketball commissioner David Stern packaged the NBA like Disney: "they have theme parks, and we have theme parks. Only we call them arenas. They have characters: Mickey and Goofy. Our characters are named Magic and Michael." But Walter LaFeber, who is known for his exhaustive research skills, relies too heavily on pop culture to discuss the impact of a pop figure. His endnotes are dominated by magazine and newspaper articles (Newsweek, Sports Illustrated) without delving more deeply into how a black man in America became "a god" that transcends cultural boundaries.
"Michael Jordan and the New Global Capitalism" is a good beginners book on the long arm of U.S. corporations but do not stop there. James Twitchell's superb "Adcult USA: The Triumph of Advertising in American Culture" provides the reader with much more indepth analysis on how Nike and others came to dominate our world.
Rating: 4
Summary: There Is More To Michael Jordan Then Playing Basketball...
Comment: In Michael Jordan And The New Global Capitalism, Walter LaFaber uses his ability to research and write about something to express to the readers how important advertising is to any corporation or business. For the Nike Corporation, they partnered up with Michael Jordan and worked out a plan to advertise him and their products through worldwide telecommunications. When Michael Jordan won (which was something he did a lot), the Nike Corporation won too, because everyone wanted to be "like Mike," and the only way to be "like Mike" was to buy his footwear and apparel or other Nike footwear and apparel. This book is a good awakening to anyone interested in how our economy works for big businesses, and its also a good book for anyone interested in basketball and or Michael Jordan. This is a definite must read all in all, because even if you end up not liking this book, you will be better off having read it.
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Title: Introduction to Sociology by Anthony Giddens, Mitchell Duneier, Richard P. Appelbaum ISBN: 0393977706 Publisher: W. W. Norton & Company Pub. Date: 01 April, 2003 List Price(USD): $68.20 |
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Title: Spreading the American Dream (American Century) by Emily Rosenberg ISBN: 0809001462 Publisher: Lawrence Hill Books Pub. Date: 01 March, 1982 List Price(USD): $21.00 |
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Title: Globalization and Culture by Jan Nederveen Pieterse, Rowman & Littlefield Publishers, Jan Nederveen Pieterse ISBN: 0742528022 Publisher: Rowman & Littlefield (Non NBN) Pub. Date: 20 August, 2003 List Price(USD): $22.95 |
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Title: Worlds Apart: Why Poverty Persists in Rural America by Cynthia M. Duncan, Robert Coles ISBN: 0300084560 Publisher: Yale University Press Pub. Date: 01 September, 2000 List Price(USD): $15.95 |
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Title: The Way We Really Are: Coming to Terms With America's Changing Families by Stephanie Coontz ISBN: 0465090923 Publisher: Basic Books Pub. Date: 01 April, 1998 List Price(USD): $17.00 |
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