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Title: The Art of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley, Jonathan Littman, Tom Peters, Tom Peters ISBN: 0-385-49984-1 Publisher: Currency Pub. Date: 16 January, 2001 Format: Hardcover Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 3.96 (48 reviews)
Rating: 2
Summary: Buyer Beware: It's written by a management consultant!
Comment: I heard an interview with the author, Tom Kelley, on NPR and was fascinated by not only his talent for humorous storytelling, but also the stories he shared about product development at IDEO. After reading a short summary of the book I expected to read many marvelous stories about the process of product innovation, and all the twists and turns it involves - much like the author had discussed on the radio. I wanted to hear about the I-zone camera, the mouse... but to my chagrin, stories like these are only peripheral to the main focus of The Art of Innovation. Unfortunately, this isn't a book about invention - it's a business book, about somewhat dry things like how to run meetings, how to put together teams. However, I dutifully continued through the book, hoping to find more of the anecdotes that I had hoped for, until on page p. 132 it was all revealed in a paragraph that began, "As a management consultant..." What an ephiphany! I wanted to read a book by a designer, a free-spirited thinker, not a managment consultant. This book unfortunately feels more like something my boss would ask me to read for work rather than a peek inside the mind of quirky genius inventors that I would choose for leisure reading.
Rating: 5
Summary: a handbook of innovation
Comment: It is a handbook for innovation, the book share the experience of IDEO, the methods and the work practice to generate new ideas and the process of turning ideas to product. The first one is observation, people many ignore this point or pay little attention on that point. Tom mentioned a point that, we should user-oriented. Observed people how actually use a product instead of only interview them. Because some of customers are lacking product knowledge they cannot express the difficulty of using the product, even they do not fully utilize the product, so you may only get limited insight from interviewing them only.
I know that many people know the term of Brainstorming, which is a method of ideas generation. However, how to have a good brainstorming is a difficult task.
The third process is making prototype. It helps to solve the problem in 3-D, and let you know the problem or mistake in early stage of the process.
The last insight is about the quality of the team members. They should broad in their skills and interests, deep in their knowledge and experience in one or more disciplines. All these could enhance the cross-pollination. All they should accept the divest within the team.
Rating: 1
Summary: Waste of time.
Comment: Reading this book is a waste of time. I know, It is tough to explain how someone can do innovating thinking etc. But this book does not help any. Read books on mindmapping instead.
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Title: Creating Breakthrough Products: Innovation from Product Planning to Program Approval by Jonathan Cagan, Craig M. Vogel ISBN: 0139696946 Publisher: Financial Times Prentice Hall Pub. Date: 15 January, 2002 List Price(USD): $29.00 |
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Title: Harvard Business Review on Innovation by Clayton M. Christensen, Michael Overdorf, Macmillsn Ian, Rita McGrath, Stefan Thomke, Ian MacMillan ISBN: 1578516145 Publisher: Harvard Business School Press Pub. Date: 15 June, 2001 List Price(USD): $19.95 |
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Title: Design Secrets: Products: 50 Real-Life Product Design Projects by Industrial Designers Society of America, Kristina Goodrich ISBN: 1564966380 Publisher: Rockport Publishers Pub. Date: June, 2001 List Price(USD): $50.00 |
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Title: Extra Spatial by IDEO, Colin Burns, Fred Dust ISBN: 0811842606 Publisher: Chronicle Books Pub. Date: April, 2004 List Price(USD): $35.00 |
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Title: Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation by Robert I. Sutton ISBN: 0743212126 Publisher: Free Press Pub. Date: 30 October, 2001 List Price(USD): $26.00 |
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