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Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

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Title: Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
by Richard Kluger
ISBN: 0-375-70036-6
Publisher: Vintage Books USA
Pub. Date: 01 August, 1997
Format: Paperback
Volumes: 1
List Price(USD): $19.00
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Average Customer Rating: 4.25 (12 reviews)

Customer Reviews

Rating: 5
Summary: One of the most thorough and best books on the tobacco ind.
Comment: This book is a masterpiece by Dick Kluger. It covers every aspect of the tobacco industry. FromNewport to the Native-Americans. It was enjoyable, well written, informative and objective. Despite the current climate of anti-smoking, Kluger takes a neutral; he wasn't a shill for Philip Morris and he wasn't a shill form Willaim Novilli and the rest of the anti-tobacco crazys. After you read this book, you will know everything that there is to know about tobacco and cigarettes. He fulfils everything that was promised in the sub-title: Americas hundred year cigarette war - check. The Public Health- check. The unabashed trimph of Philip Morris double-check. I couldn't put this book down. You think that this book is only a few pages- despite it's 800 pages. It is fast reading. And it will be one of the best books you'll ever read!

Rating: 5
Summary: Exhaustive and thorough history
Comment: This is not a book for a quick casual read. Kluger offers a comprehensive, thoroughly researched, and exhaustive history of the cigarette industry in this country. I was fascinated to learn of the backgrounds of the major players, and the data leaves no question that they deliberately set out to addict customers with full knowledge of the consequences. You'll never look at a cigarette ad or display the same way again.

Rating: 5
Summary: A History Lesson in Tobacco
Comment: I highly recommend Ashes to Ashes, by Richard Kluger, to anyone who wants to know more about the tobacco industry. Kluger provides a comprehensive history, beginning with the temperance of the tobacco leaf and the physical labor involved in producing marketable tobacco, and ending with the struggles the tobacco industry now faces with public health groups and government regulations. Kluger's narrative style makes this thick, fact packed book easy to read. Rich in history, critical, and thought provoking, Ashes to Ashes is a worthwhile read.

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